THE CUP'S COMMERCIAL REACH REVEALED
The upcoming FIFA World Cup in Germany is on course for profits of €1.1 billion (US$1.4 billion) according to UK-based sport publisher Sportcal.com's new World ...Read more
The upcoming FIFA World Cup in Germany is on course for profits of €1.1 billion (US$1.4 billion) according to UK-based sport publisher Sportcal.com's new World ...Read more
The Victorian sponsorship market will soon receive an influx of new options in the arts, with the group behind a new 1000-seat recital hall and ...Read more
Melbourne's Crown Casino has expanded its sponsorship portfolio by signing as the naming rights sponsor of the 2007 Crown Melbourne Umbria Jazz Festival, to be ...Read more
In a noteworthy development from the UK, particularly in light of the local golf industry's ongoing consolidation led by the new Golf Australia organisation, Crown ...Read more
As earmarked at the beginning of May, the West Australian Football Commission has finalised and made public a masterplan to redevelop Subiaco Oval into a ...Read more
A new sister-triathlon agreement between the Noosa Triathlon and the renowned Michelob ULTRA London Triathlon could spark a new sponsorship deals for both events, with ...Read more
In the second part of our look at AUSTSWIM, the Australian Council for the Teaching of Swimming and Water Safety, and the organisation's recent restructure ...Read more
Although a formal announcement will not be made until later this month, the Australian Grand Prix Corporation (AGPC) has secured power tool brand GMC (Global ...Read more
In a prime example of sponsorship leveraging, investment and financial services group MFS Limited has used its major new sponsorship deal covering the women's Australian ...Read more
The Riverside Oaks Golf Club in Sydney's north-west has signed on as the new naming rights sponsor and venue for the prestigious NSW PGA Championship ...Read more