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FESTIVAL SPONSORSHIP TOOL RELEASED IN US

In the US, Festival Media Corporation, which 'automates sponsorship rights purchasing in the festival and events industry', has launched a new sponsorship rights planning, purchasing...Read more

FARNHAM BECOME DAIRY FARMERS AMBASSADOR

Food group Dairy Farmers has signed entertainer John Farnham as the goodwill ambassador for its major new initiative called 'Creating Greener Pastures'. The program's...Read more

KNIGHTS CALL BEER TENDER

The Newcastle Knights NRL club has made a unique decision to take its pourage rights to the open market via a tender, according to Ross...Read more

PANTHERS OUTSOURCE SPONSORSHIP ACQUISITION

The Penrith Panthers NRL club has outsourced its sponsorship identification and acquisition operations to marketing and sponsorship consultancy Red Lion Productions. Shannon Donato, sponsorship...Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?