COUGAR RUM TO BE LINKED WITH BOURBON DEALS
Also on Foster's Australia, the company has provided SSA with an insight into its marketing strategy for the new Cougar Rum brand. Tammy Richardson,...Read more
More latest news - page 1743
TOYOTA INTO MOTORCYCLES IN US BUT NOT HERE FOR NOW
Despite the company making a major move into the sport of motorcycle racing in America, car manufacturer Toyota has no plans for a similar diversification...Read more
ROOSTERS STILL AFTER SHORTS AND COACH PARTNERS
The Sydney Roosters NRL club has recently re-signed gaming console brand Xbox to it back of shorts property and is in negotiations over a new...Read more
TITANS STEP INTO MARKET WITH EXCLUSIVE CORPORATE PACKAGE
Although not due to enter the NRL competition until 2007, the new Gold Coast Titans NRL club has recently released its first membership packages aimed...Read more
AAMI INCREASES RACING PRESENCE
One of the biggest sponsors of Australian horse racing, insurer AAMI, has increased its involvement in the sport, taking the naming rights to the Canberra...Read more
NEW GRASSROOTS MOTORSPORT OFFERING
A new, grassroots motorsport series will add to the wide range of sponsorship opportunities in the sport in 2006, with the Production Touring Car Championship...Read more
CARLTON LOOKING STRONG MOVING INTO 2006
The Carlton AFL Club has commitments for all but two of its seven key sponsorship properties for 2006, putting the club is in a much...Read more
A1 TALKING UP GLOBAL FIGURES ON BACK OF LOCAL ROUND
The A1 Grand Prix series, which recently visited Australia for the first time, is already reaching a global audience via its television distribution, according to...Read more
NEW HEAD FOR INFRASTRUCURE MANAGER TO SPELL MORE SPONSORSHIP?
Downer EDI, one of Australia's largest engineering and infrastructure management companies, has recently imported a new deputy chief executive with a particular penchant for corporate...Read more
HEINEKEN TO STICK WITH AND RAMP UP AUS OPEN ACTIVITIES
Following a successful first year of the joint venture between beer giants Lion Nathan and Heineken, the sponsorship strategy for the Heineken brand is likely...Read more
