Allied Commercial joins Brisbane Roar community
Brisbane Roar has signed Allied Commercial as platinum partner and its logo will appear on the back of the men’s shorts for the upcoming A-League season.
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Industry experts tackle challenges in experiential activations
Industry leaders convened last week at the "Experiential Activation Hurdles: Strategies and Solutions" conference to address the growing challenges in experiential activations and marketing.
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Optus aligns with Invictus Australia veterans
Optus has struck a multi-year partnership with Invictus Australia which will support veterans and their families by forging community connections through sport.
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Tailored Sports wants to fill sponsorship gap
Sports marketing professional Cameron Nichol has launched a consultancy called Tailored Sports to navigate the sponsorship landscape for brands.
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Latina Fresh joins WNBL as major partner
Latina Fresh has become a major partner of the Women’s National Basketball League (WNBL).
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Activations Showcase panel examines strategies for major sports events ahead of Brisbane 2032 Olympic and Paralympic Games
Australia’s position as an emerging hub for major international sports events took centre stage at the recent Activations Showcase conference.
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Monster Energy in and Red Bull out at the Supercars
Monster Energy has secured a multi-year partnership with the Supercars Championship, solidifying its presence as the energy drink partner of the series and dislodging rival Red Bull.
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Dr. Squatch taps Nick Cummins for mens’ care campaign
Dr. Squatch has appointed media personality and former rugby player Nick Cummins to lead its launch of a natural personal care range for men.
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AFL has a new head of customer and commercial operations
The AFL has appointed Rebecca Haagsma as executive GM customer & commercial to take up her role next February.
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Industry leaders share insights on successful in and at stadium activations during special rounds
Special rounds like AFL’s Gather, the NRL’s Magic Round and NBL’s HoopsFest are driving deeper fan engagement and commercial success by creating unique, festival-style experiences that unite sports, brands, and local communities, according to industry leaders at the Activations Showcase conference.
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