Budget Direct has expanded Dolphins deal for 2026 and its group CGO, Jonathan Kerr told Sponsorship News the brand wanted to deepen a long-term partnership that has become a core part of its sports portfolio.
West Coast Eagles have signed Allianz Australia in a four-year deal covering its AFL, AFLW and Wheelchair Football programs.
The Victoria Racing Club (VRC) delivered a strong performance at the 2025 Melbourne Cup Carnival, attracting 286,746 attendees to Flemington.
The Canterbury-Bankstown Bulldogs have signed Geely Auto Australia in a three-year deal.
Tennis West has signed Sussx Sports as apparel partner to its junior state teams.
Erebus Motorsport has assigned naming rights to TotalEnergies for the final two rounds of the 2025 Repco Supercars Championship.
GMHBA is expanding its national footprint through two Big Bash League partnerships, with CMO, Helen Stevens, telling Sponsorship News the Renegades deal will strengthen the private health insurer’s Victorian presence while the Brisbane Heat sponsorship marks online arm, Frank Health’s first major marketing move in Queensland.
The NRL’s Dolphins have added Zero Knowledge Proof (ZKP) as a new partner for the upcoming season.
The Queensland Rugby Union (QRU) has signed Sumo Energy to take the naming rights to its Hospital and Founders Cups until the end of 2027.
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