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Pasta on Australian Open menu as De Cecco eyes Italian audience

Thursday, 22 Jan 2026 09:27am

Tennis Australia (TA) has signed De Cecco as a new Australian Open (AO) backer that will activate via broadcast and digital assets linked to the tournament’s global audience.

Apex Steel extends structural strength of basketball’s Adelaide 36ers

Thursday, 22 Jan 2026 09:25am

Adelaide 36ers have extended Apex Steel’s sponsorship which is one of the club’s longest commercial relationships for three years to the end of the NBL29 season.

TLH Recruitment takes naming rights to Warriors’ home ground lounge

Thursday, 22 Jan 2026 09:24am

The New Zealand Warriors have closed a deal with TLH Recruitment that takes naming rights to the club’s corporate zone at Go Media Stadium for two years.

Dolphins reel in Rapidline to full partnership

Thursday, 22 Jan 2026 09:24am

Rapidline has become an official Dolphins partner after a long-term local connection.

Perth Wildcats bank on P&N’s community focus

Wednesday, 21 Jan 2026 09:27am

P&N Bank has positioned its new Perth Wildcats sponsorship as a long-term play.

West Coast Eagles don SABA corporate uniforms

Wednesday, 21 Jan 2026 09:26am

The AFL’s West Coast Eagles have signed SABA as a preferred supplier to provide the club’s female corporate uniform.

Factory Sound goes loud and clear for Bulldogs again

Wednesday, 21 Jan 2026 09:25am

The Canterbury-Bankstown Bulldogs have renewed its Factory Sound sponsorship to the end of the coming season.

Melbourne Victory welcomes Maple Living sponsorship expansion

Wednesday, 21 Jan 2026 09:24am

Maple Living has expanded its Melbourne Victory deal to become the foundation sponsor of the club’s NPLW team ahead of the 2026 season.

Sydney FC expands sponsor engagement with out-of-the-square fan zone strategy

Tuesday, 20 Jan 2026 10:28am

Sydney FC has introduced a new matchday activation plan to increase the time fans spend engaging with the club and its partners.

Melbourne Cup Carnival boasts big economic boost for Victoria – and Australia

Tuesday, 20 Jan 2026 10:25am

Research by IER estimates the 2025 Melbourne Cup Carnival delivered a record $533 million economic benefit to Victoria which is up 6% on 2024.

AFL announces new three-year deal for Top End matches

Monday, 13 Nov 2023 01:24pm

The Australian Football League (AFL) has struck a new three-year agreement with Northern Territory Major Events, to stage matches in the Top End for the next three seasons.

Australia predicted to see sports sponsorship surge

Friday, 28 Jul 2023 04:03pm

Australia's sporting landscape is set for a significant investment surge as it prepares to host a series of major international events over the next decade, predicts Paul Malina.

FA releases report on the women’s game as World Cup proceeds

Friday, 28 Jul 2023 03:54pm

As the FIFA Women’s World Cup 2023 goes ahead, Football Australia (FA) has released its Legacy ‘23 Pre-Tournament Report on the women’s game.

Perth Heat to pay players and staff in Bitcoin

Thursday, 18 Nov 2021 03:05pm

Australian Baseball League club the Perth Heat has become one of the first professional sports clubs to offer to pay its players and staff in Bitcoin.

TLA extends partnership with global neuromarketing company Neuro-Insight

Tuesday, 29 Jun 2021 03:01pm

Australian sports marketing agency TLA Worldwide has extended its partnership with neuromarketing company Neuro-Insight and will continue to assist marketers in developing strategies for targeting sports fans.

Eels back Supertee medical garment for hospitalised children

Thursday, 11 Dec 2025 09:19am

Supertee has launched a Parramatta Eels-branded medical garment for children in hospital.

Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship

Friday, 05 Dec 2025 09:45am

Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.

ESA survey finds fertile field of untapped sponsorship in arts/culture

Tuesday, 02 Dec 2025 09:41am

The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.

Melbourne Symphony Orchestra conducts new Australian Open theme

Wednesday, 26 Nov 2025 09:39am

Tennis Australia (TA) has commissioned the Melbourne Symphony Orchestra (MSO) to update the Sound of the Australian Open (AO) theme for 2026.

Pommery, Sydney Opera House deal breaks out the champagne

Wednesday, 19 Nov 2025 09:39am

Pommery has entered a three-year partnership with the Sydney Opera House that gives the brand visibility across selected events and programs.

Agency Named Desire launches with founder trio and early client roster

Friday, 16 Jan 2026 10:32am

Agency Named Desire has launched as a new independent partnerships agency, positioning itself as a specialist consultancy for brands looking to use sponsorships, partnerships and ambassador activity to drive growth.

Shock SXSW Sydney closure raises questions for whole events sector – Conference Monitor

Thursday, 15 Jan 2026 09:59am

Conference Monitor director Matt Bruce has questioned whether SXSW Sydney’s decision to pause in 2026 points to significant behind-the-scenes issues.

ACT bans fossil fuel marketing in public schools under new sponsorship policy

Tuesday, 13 Jan 2026 10:05am

The ACT government has introduced a policy banning fossil fuel companies from marketing in public schools, following a Greens-led motion supported in the territory’s legislative assembly.

TGI Sport taps Rushton as CEO after tech makeover

Thursday, 11 Dec 2025 09:22am

TGI Sport has appointed James Rushton as CEO. He replaces Martin Jolly who becomes executive chairman.

Chisel appoints Frassetto to hone growth strategy

Thursday, 11 Dec 2025 09:21am

Chisel has appointed Krystyna Frassetto as head of growth and strategy as the production agency branches out across sport, entertainment and culture.

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