The Macarthur Bulls’ Mark Jensen says the club’s recent boost from sponsorship deals has been driven by a strategy to deepen community engagement as well as expanding its business footprint.
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Cricket Victoria has signed ISLA Vodka for the 2025/26 season adding the local brand to matchday services at the CitiPower Centre as well as key events across summer.
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The AFL’s Western Bulldogs have reported higher revenue but an overall loss for the year ending 31 October as rising football and facility costs outweighed growth in commercial income.
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Supercars has extended its bp deal that keeps maintains the energy giant’s status as fuel supplier to the motor racing championship.
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Greenworks Australia has entered sports sponsorship marketing after MD Adam Duggan saw cricket as a natural platform to connect the brand with summer outdoor living and peak seasonal demand.
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Cronulla Sharks have announced that Ocean Protect has taken up its home ground naming rights for three years from 2026.
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CommBank has signed on as the regional partner of the AFC Women’s Asian Cup Australia adding the soccer tournament to its football portfolio.
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CSP International has secured a mix of Australian and global brand partners for the FIM World Supercross Australian Grand Prix to be held at CBUS Stadium on 29 November.
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Netball Australia (NA) has launched a national strategy to grow its playing and non-playing community to 2 million by 2035.
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