Golf Australia clicks TAB to boost fan experience
Golf Australia has added TAB to its commercial roster as the wagering brand expands its presence across summer tournaments.
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Demons’ LEGO play underlines family-friendly direction
The AFL’s Melbourne Football Club has renewed its partnership with LEGO Australia as it increases focus on younger fans.
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People First Bank renews with Strikers, adds activation for local cricketers
People First Bank has renewed with the Adelaide Strikers.
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North Melbourne Kangaroos post 14th positive financials on the hop
The AFL’s North Melbourne Football Club recorded a 14th straight profit after lifting total revenue 9.7% to $58.6m in 2025.
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ESA survey finds significant inclusion gaps in sponsorship sector
The European Sponsorship Association (ESA) has released new data showing that 71% of ethnic-minority professionals in the sector feel they are treated differently at work. The findings have prompted the association to launch new tools aimed at improving workplace culture.
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Aitken Partners sees Demons deal aligning with client base
Aitken Partners has signed with the Melbourne Football Club to provide legal services covering its AFL and AFLW programs.
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Snap Rentals, Warriors deal is on the cards again
Snap Rentals has extended with the New Zealand Warriors for another two years.
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Rabbitohs to look sharp after Dina Uniforms deal
South Sydney Rabbitohs have named Dina Uniforms as the new suiting partner from 2026.
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Youi warms to summer audiences, takes up major Moonlight Cinema sponsorship
Youi is to be presenting partner to Moonlight Cinema’s 2025/26 season as the insurer moves to use the strength of summer to broaden its reach across hard-to-access audience groups.
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