Representatives from Cricket Australia, Victoria Racing Club and the LA Rams have called for innovation in sport commercialisation, warning against relying on old methods to grow audiences.
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The NSW Department of Education has called for tenders from sponsors interested in supporting the first NSW School Sport Games which will be held mid-year.
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Fast food giant KFC has increased its commitment to the AFL’s Port Adelaide Football Club.
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Richmond Football Club has renewed its deal with White Glove Mover for the current AFL and coming AFLW seasons.
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XXXX has will celebrate 30 years as a founding partner to the North Queensland Cowboys with a new activation at Queensland Country Bank Stadium this NRL season.
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Sydney FC has signed biscuit icon Arnott’s for the remainder of the A-League season.
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Leaders from Australian and international sporting bodies discussed key lessons from the Paris 2024 Olympics for future events including Brisbane 2032 at the SportNXT conference in Melbourne last week.
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St Kilda Football Club has signed a multi-year deal with Good Drinks Australia to expose Miller Genuine Draft and Miller Chill direct to AFL fans for the first time.
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Intrepid Travel has signed with North Melbourne footie club and is now a premier partner for this AFL season.
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