Latest Headlines | Australian Sport & Sponsorship News

Acenda Life commissions Bastion to create confidence in target market

Thursday, 11 Jun 2026 09:37am

Acenda Life this week launched a new brand campaign to strengthen its position in Australia’s insurance and retirement sector.

Rural Aid expands support for farmers with boost from Pacific Gas

Thursday, 11 Jun 2026 09:35am

Rural Aid and Pacific Gas Pty Ltd have partnered to launch the Stand With The Land campaign to support farmers, their families and rural communities across Australia.

ahm, RISING 2026 offer ‘cosmic nudge’ to festivalgoers

Thursday, 11 Jun 2026 09:33am

RISING 2026 has signed ahm as a Major Partner to Melbourne’s winter arts, music and culture festival.

Bluestone Lane, Socceroos catering to World Cup fans in 65 US cafés

Thursday, 11 Jun 2026 09:32am

Football Australia (FA) has signed Bluestone Lane as coffee partner to the Socceroos that will leverage the team’s World Cup fan engagement.

Aurizon still on track for Queensland Firebirds, Netball Queensland to 2029

Wednesday, 10 Jun 2026 10:06am

Aurizon has extended as Principal Partner to the Queensland Firebirds and a Major Partner with Netball Queensland (NQ) to 2029.

Hockey Australia boss David Pryles steps down

Wednesday, 10 Jun 2026 10:05am

Hockey Australia (HA) CEO, David Pryles has resigned after four and a half years in the job.

Football Australia renews M.J. Bale to fashion Socceroos cup tilt

Wednesday, 10 Jun 2026 10:04am

M.J. Bale has renewed its Football Australia (FA) sponsorship to continue as official tailor of the Socceroos ahead of the FIFA World Cup.

Eastern Guruma signs with West Coast Eagles AFLW, backs youth initiatives

Wednesday, 10 Jun 2026 10:00am

The West Coast Eagles have partnered Eastern Guruma which will back the club’s AFLW team, Naitanui Academy and Soar program.

Soccer World Cup audience has appetite for burgeoning engagement – Nielsen survey

Tuesday, 09 Jun 2026 08:57am

Australian interest in the FIFA World Cup has increased to 40%, up from 33% a year ago, adding an estimated 1.6 million fans ahead of the 2026 tournament which kicks off on Thursday.