The GWS Giants have organised a conference for global sports apparel brand New Balance to show how sponsors can extract extra value beyond matchday activations.
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Boss has signed as official lifestyle outfitter to the Australian Open 2027.
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Melbourne coffee roaster ST. ALi will serve barista-made coffee to the Australian team at the Glasgow Commonwealth Games.
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Macarthur Bulls FC has named Oran Park Hotel as official fan destination for away match gatherings until the end of the 2026/27 A-League season.
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The Women’s National Basketball League’s (WNBL) CEO role has been made redundant as part of a restructuring within the NBL Group but the outgoing incumbent Jennie Sager says this move will undermine the league’s growth and innovation.
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The A-league’s Melbourne Victory and the Committee for Melbourne have renewed to promote closer connections between Victoria’s businesses and the community.
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The Brisbane Bullets and LSKD transformed the basketball team’s High-Performance Centre in South Brisbane into a hub for BYD Hyrox Brisbane on the weekend.
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The West Coast Eagles have signed Tony Barlow Menswear as preferred supplier of men’s corporate apparel.
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The AFL and Monster Energy have revised their agreement to cover the AFLW competition.
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The NRL’s Brisbane Broncos and Rio Tinto have launched a new sustainability initiative ahead of the derby match against the North Queensland Cowboys in July.
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