Social media: clubs step back from X, TikTok and video accelerate in Australian sport
Shunt Creative sports social media specialist Stu Williams says Australian sporting organisations are continuing to reduce their use of Twitter/X.
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CyberCX continues covering Australian Open digital safety
CyberCX renewed its Australian Open (AO) sponsorship to continue as cyber security partner for this year’s event.
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Charlestown Square, Newcastle Knights collaborate to boost local kids footie clubs
The Charlestown Square retail centre has struck a sponsorship deal with the Newcastle Knights covering its NRL and NRLW sides for the 2026 season.
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Brisbane Racing Club’s Stradbroke Raceday naming rights a sure bet for Ladbrokes
Ladbrokes has expanded its Brisbane Racing Club (BRC) deal to become the major sponsor of the next four Stradbroke Racedays.
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Dreamworld prepares Olympics theme in time for winter Milano Cortina
Dreamworld has signed with the Australian Olympic Committee (AOC) as theme park partner to national teams.
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Newcastle Jets sign Alpha Elite Gear, extend Fruit Brothers
Newcastle Jets FC has signed new sponsor Alpha Elite Gear and extended locally-based produce vendor Fruit Brothers.
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Pasta on Australian Open menu as De Cecco eyes Italian audience
Tennis Australia (TA) has signed De Cecco as a new Australian Open (AO) backer that will activate via broadcast and digital assets linked to the tournament’s global audience.
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Apex Steel extends structural strength of basketball’s Adelaide 36ers
Adelaide 36ers have extended Apex Steel’s sponsorship which is one of the club’s longest commercial relationships for three years to the end of the NBL29 season.
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TLH Recruitment takes naming rights to Warriors’ home ground lounge
The New Zealand Warriors have closed a deal with TLH Recruitment that takes naming rights to the club’s corporate zone at Go Media Stadium for two years.
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