Great Wall Motors (GWM) has expanded its Australian sport sponsorship portfolio by signing a multi-year deal with the Sydney Thunder and Sixers Big Bash League men’s and Women’s teams.
CMC Invest has renewed as Co-principal Partner with the St Kilda AFL club covering the men’s and women’s teams through to the end of 2028.
Perth Glory has signed Perth-based firm Funky Monkey Bars as its Kids’ Zone sponsor for the 2025/26 A-Leagues season.
Turner Freeman Lawyers will remain a Co-major Partner to Western Sydney Wanderers for a further three seasons.
CourtSide Team has extended its Melbourne United deal for the NBL26 season.
Woolworths has renewed its Cricket Australia (CA) partnership for three years and its head of community & sponsorships, Sarah De La Mare says the supermarket’s focus on children’s health was a clear priority behind the decision.
Altos Tequila has signed with Tennis Australia (TA) in a first-time sponsorship of the Australian Open.
Mega Rewards has expanded its sports sponsorship portfolio by signing with Adelaide United to have its branding on the front of the playing shirt for the 2025/26 A-League Men’s season.
Speedo has extended its long-standing partnership with Commonwealth Games Australia (CGA) to the Glasgow 2026 edition.
Wasserman’s women-focused division the Collective has released new global research highlighting major opportunities for sports rights holders and brands.
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