Greenworks Australia has entered sports sponsorship marketing after MD Adam Duggan saw cricket as a natural platform to connect the brand with summer outdoor living and peak seasonal demand.
Cronulla Sharks have announced that Ocean Protect has taken up its home ground naming rights for three years from 2026.
CommBank has signed on as the regional partner of the AFC Women’s Asian Cup Australia adding the soccer tournament to its football portfolio.
CSP International has secured a mix of Australian and global brand partners for the FIM World Supercross Australian Grand Prix to be held at CBUS Stadium on 29 November.
Netball Australia (NA) has launched a national strategy to grow its playing and non-playing community to 2 million by 2035.
The AFL’s Hawthorn Football Club reported a football operations surplus of $1.96m for the 2025 financial year and will enter 2026 without debt.
Melbourne United has signed Top Up Labour for the remainder of the NBL26 season.
The AFL’s Essendon Football Club has mounted a search for a replacement Co-major sponsor following Fujitsu General’s decision to end its long-running relationship after it changed ownership.
Hockey Australia has signed BildGroup that sees the construction firm’s logo on the playing kit of the Kookaburras and Hockeyroos.
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