Latest Headlines | Australian Sport & Sponsorship News

Pirate Life Brewing trumpets return of Perth Wildcats marching band

Basketball’s Perth Wildcats have announced a multi-year partnership with Pirate Life Brewing.
Fossil fuel sponsorships involving children facing fresh scrutiny

Comms Declare has called for a Senate Inquiry into fossil fuel sponsorships and sector-funded programs targeting children.
Canberra Raiders secure long-term certainty as Toyota Forklifts extends principal partnership to 2030

Toyota Material Handling Australia (TMHA), through its Toyota Forklifts brand, has extended its Principal Partnership with the Canberra Raiders until the end of the 2030 NRL season, with the club confirming the agreement is a long-term extension of the existing deal rather than a major expansion of the partnership.
Sport sponsors need verified fan behaviour, not more data – Hopkins

Sports organisations should shift focus from collecting more fan data to proving what supporters actually do if they are to deliver greater value to sponsors according to former Optus chief marketing officer and now Delphize chief growth officer, Melissa Hopkins.
Netball Australia resets sponsorship model as Super series naming rights search ramps up

Netball Australia (NA) is reshaping its commercial strategy as it searches for a replacement naming rights partner for Super Netball.

Recent sponsorship database changes

Sponsor	Type	Recipients
	Beer Partner

	Partnership


	Snack and Coaches’ Partner
	Supplier
	Partnership
	Major Partner
	Major Partner
	Partnership
	Partnership
	Naming Rights
	Premier Partner

	Major Partner
	Coaches Partner
	Official Building Partner
	Platinum Partner
	Major Partner
	Elite Partner
	Co-Major Partner
	Apparel Partner

	Green Energy Partner
	Principal Partner
	Naming Rights

	Premium Partner
	Airline Partner and Presenting Partner

Sponsorship information for:

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Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.

Pirate Life Brewing trumpets return of Perth Wildcats marching band

Fossil fuel sponsorships involving children facing fresh scrutiny

Canberra Raiders secure long-term certainty as Toyota Forklifts extends principal partnership to 2030

Sport sponsors need verified fan behaviour, not more data – Hopkins

Netball Australia resets sponsorship model as Super series naming rights search ramps up

Recent sponsorship database changes

Sponsorship News Highlights - 27 July, 2025

Sponsorship information for:

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?