AFL, St Kilda Spud’s Game gives nod to better mental health, thanks to Medibank
Medibank will sponsor the AFL and St Kilda Football Club’s Spud’s Game for their mental health awareness match in August.
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Hawks face major sponsor gap after AFL Tassie edict
The Hawthorn Football Club is likely to be forced back into the market for a men’s front-of-guernsey sponsor after the AFL decided club’s Tasmanian arrangement must end after the 2027 season.
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JBWere backs promising musicians in ACO Collective deal
The Australian Chamber Orchestra (ACO) has signed JBWere as the new Principal Partner of ACO Collective.
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NRL Magic Round turns in new attendance and viewership records
The 2026 Magic Round achieved record-breaking attendance and viewership figures to solidify its status as a major event in the sports calendar according to the NRL.
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Sharp EIT Solutions takes VRC onto green track for future
The Victoria Racing Club (VRC) has signed a multi-year deal with Sharp EIT Solutions which becomes its inaugural green energy partner.
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The Cliffs Kangaroo Island swings for hole in one with Adelaide Crows
The AFL’s Adelaide Football Club will be sponsored by the Cliffs Kangaroo Island to the 2027 season.
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Chemist Warehouse waves wand over NRL Magic Round
Chemist Warehouse hosted four days of fan experiences at Brisbane’s Suncorp Stadium during this year’s NRL Magic Round on 14 to 17 May.
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SA1NT Layers gears up to support North Melbourne player recovery
The AFL’s North Melbourne Football Club has signed a supply partnership with sports apparel brand SA1NT Layers.
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Enerven commits to young women in Power Community extension
AFL club Port Adelaide’s Power Community arm has renewed its Enerven partnership to bring the arrangement to four years.
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Capital.com backs Australian golf in long-term positioning play
Capital.com’s new sponsorship of Golf Australia (GA) and marquee Australian Open (AO) is driven by long-term corporate positioning and values alignment rather, than short-term customer acquisition according to its Australia CEO Thomas McCrickard.
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