Tennis Australia (TA) has appointed agency MKTG and dentsu Sports Analytics as global research and insights partner under a multi-year agreement.
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The National Basketball League (NBL) has gained Dabble as wagering partner ahead of the coming season.
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Perth Glory has recruited Muzz Buzz as a Major Partner covering two A-League seasons.
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Ozito has extended with Melbourne United for three more NBL seasons.
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Drinks brand Gatorade has backed new research that has found declining teenage participation in sport being driven by falling self-confidence and pressure to perform.
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Carlton & United Breweries has extended its Queensland Cricket deal for two years.
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Macarthur Bulls FC has extended with Park on King which continues as club away-day travel partner for the A-League 2025/26 season.
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The A-League’s Newcastle Jets have signed Coates for the 2025/26 season and the 2026 Academy season.
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Sponsorship industry veteran Adam Hodge has urged brands and rights holders to think carefully about naming rights before taking assets to market.
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