Arts sector under pressure to demonstrate sponsorship value Monday, 11 May 2015 Opera Australia felt the pinch of a flat sponsorship market in 2014, and the organisation's chairman says arts rights holders are coming under increasing pressure to demonstrate return on investment for sponsors. Read more
Seven to support Olympics broadcast across all media platforms Monday, 11 May 2015 Seven West Media will underpin its Olympics broadcast agreement through a wide-ranging commercial and marketing partnership with the Australian Olympic Commission. Read more
Partnerships create our point of difference: Bank of Melbourne Friday, 08 May 2015 Corporate partnerships can develop brand differentiation more effectively than any other marketing channel, according to the Bank of Melbourne's Jacky Sutton. Read more
Tigers add two new partners Friday, 08 May 2015 A family restaurant chain has joined the Wests Tigers as sleeve sponsor, and the club has also opened up a new category by securing a 'women's strategy and venue partner'. Read more
Raft of new partners for Mother's Day Classic Friday, 08 May 2015 The Mother's Day Classic charity running event has renewed contracts with five major partners and signed new deals with four more, including Garnier. Read more
Stakeholder engagement the key to Asian Cup success: CEO Thursday, 07 May 2015 A concerted campaign to engage stakeholders such as government and multicultural communities was the key factor in the success of the 2015 Asian Cup, which is set to announce a $25m surplus, according to the event's outgoing CEO, Michael Brown. Read more
Victorian budget delivers funding injections to arts organisations Thursday, 07 May 2015 Prominent rights-holders in the Victorian arts and cultural sector, including the National Gallery of Victoria and the Melbourne International Film Festival, have been allocated new funds as part of the state's $200 million boost to the arts. Read more
OPSM to reprise summer activation for AFL season Thursday, 07 May 2015 OPSM will roll out its Sports Vision for Clubs leveraging program to support its AFL partnership after a successful initial run last season. Read more
Seven chasing sport and looking at new sponsorship models Wednesday, 06 May 2015 Seven has signalled its intention to go after the A-League broadcast rights and is looking to upsell existing competition sponsors into its broadcasts, according to Seven West Media chief revenue officer Kurt Burnette. Read more
WAFC scales back top commercial role Wednesday, 06 May 2015 The West Australian Football Commission, the peak AFL body in WA, is recruiting for a new restructured role of commercial manager following the departure of its chief operating officer. Read more
