Sponsorship strategy to bring UBET's above-the-line campaign "to life" Thursday, 30 Apr 2015 UBET has unveiled partnerships with an A-League club, a national charity and a series of high-profile sporting ambassadors as the final piece of its multi-million sponsorship campaign. Read more
Jillaroos secure inaugural principal sponsor Thursday, 30 Apr 2015 Harvey Norman has extended its NRL partnership to include inaugural naming rights of Australia's women's national rugby league team, the Jillaroos. Read more
Blue-chip brands add to Supercars growth Thursday, 30 Apr 2015 Boot brand Blundstone and champagne label GH Mumm have both joined the V8 Supercars in new partnerships, adding to a strong commercial season for the organisation. Read more
McGrath Foundation appoints first head of corporate partnerships Thursday, 30 Apr 2015 Ben Hirschfeld has been appointed as the McGrath Foundation's first head of corporate partnerships as the non-profit looks to diversify its commercial revenue. Read more
UBET plans 'multi-million dollar' sponsorship campaign as part of rebrand Wednesday, 29 Apr 2015 UBET, the soon-to-be-launched Tattsbet rebrand, has signed a new partnership with Port Adelaide and is set to roll out numerous other sponsorships as part of a "multi-million dollar" campaign in the next few weeks. Read more
CUB to cross-promote AFL, NRL partnerships in new campaign Wednesday, 29 Apr 2015 Carlton & United Breweries will combine five brands and its two highest-profile sponsorships, with the AFL and NRL, under one marketing campaign in its first cross-promotional activation. Read more
Hyundai unveils A-League finals activations Wednesday, 29 Apr 2015 A-League naming rights partner Hyundai has rolled out one of Australia's biggest fan engagement activations to support the upcoming A-League finals series. Read more
Tatts picks Supercars and racing to push new brand Tuesday, 28 Apr 2015 Tattsbet's move to its new UBET brand identity will be supported with a series of new partnerships, including exclusive wagering alliances with the V8 Supercars and the Brisbane Racing Club. Read more
Netball Australia to live the Goodlife Tuesday, 28 Apr 2015 Goodlife Health Clubs has continued to expand its sponsorship portfolio, penning a three-year deal with Netball Australia and its national ANZ Championship series. Read more
Hockey's Asian connection bears fruit Tuesday, 28 Apr 2015 Singapore-based project management consultancy The Project Group has signed with Hockey Australia as a sponsor of both the men's and women's national teams. Read more
