Health fund lifts community sponsorship – considers return to AFL Monday, 16 Mar 2015 Regional health insurer GMHBA has increased its community events sponsorship spend through a new naming rights deal with the Great Ocean Road Marathon. Read more
The Wiggles renew sponsorship agency deal Friday, 13 Mar 2015 FIT Sponsorship Marketing and entertainment giants The Wiggles have inked a new deal that will extend their relationship beyond twenty years. Read more
Souths sponsor surge continues with Hostplus and Simply Energy deals Friday, 13 Mar 2015 South Sydney has added blue-chip brands in the head coach partner and training centre naming rights categories as it continues to reap the benefits of its overhauled partnership structure. Read more
Kia branches into NRL with Bulldogs partnership Friday, 13 Mar 2015 Kia has signed on as a sponsor of the Canterbury-Bankstown Bulldogs and will provide a fleet of vehicles to the NRL team as part of the deal. Read more
Hockey Australia aims for growth with restructured calendar Thursday, 12 Mar 2015 Hockey Australia expects a revised event strategy, focussing on a strong local calendar and a new bilateral deal with Hockey India, will underpin revenue growth for the sport into the future. Read more
North Melbourne sponsor to pay commission on fan and member accounts Thursday, 12 Mar 2015 Powershop has joined the growing number of energy retailers to use sponsorship as a business acquisition tool, signing its first ever partnership with the North Melbourne Kangaroos. Read more
Electrolux takes Taste of Sydney title rights Thursday, 12 Mar 2015 The Taste of Sydney food festival has signed a range of culinary and pourage sponsors, including household appliances brand Electrolux, as presenting partner. Read more
Yakult targets online exposure after Essendon renewal Thursday, 12 Mar 2015 Essendon match-ball sponsor Yakult has expanded its partnership to include increased exposure through the club's digital channels. Read more
Telstra ties digital broadcast rights to Netball Australia partnership Wednesday, 11 Mar 2015 Telstra has continued its digital rights push for major Australian sports, signing a long-term sponsorship renewal with Netball Australia that includes an official streaming-on-demand app for the first time. Read more
Another NBL side on the brink; Audi joins Spectrum Now; and more Wednesday, 11 Mar 2015 > Audi, Hendricks among inaugural Spectrum Now sponsors > Red Bull increases Supercars spend to cover third car > Second NBL side enters administration after sponsor troubles > West Coast Fever signs new partner > Supply partner continues V8 Supercars backing Read more
