Man City partner extends sponsorship to Melbourne Tuesday, 27 Jan 2015 A-League outfit Melbourne City has become the beneficiary of another global sponsorship deal brokered by its parent club, English Premier League champion Manchester City. Read more
Northern Territory connection secures Eels partnership Tuesday, 27 Jan 2015 A Parramatta Eels commitment to play NRL fixtures in the NT has been crucial in securing an extended partnership with waste disposal group Transpacific Services until 2017. Read more
Measurement the key for CBA marketing Friday, 23 Jan 2015 Commonwealth Bank chief marketing officer Vittoria Shortt has served notice that all aspects of the company's marketing mix, including sponsorship, will come under increased scrutiny in terms of the results they deliver to the business. Read more
Brumbies upgrade NRC partner to jersey Friday, 23 Jan 2015 The ACT Brumbies rugby franchise has upgraded a sponsor to the team's Super Rugby side following a successful partnership with the ACT's national pathways team. Read more
Titans sign wine partner Friday, 23 Jan 2015 Wine wholesaler and distributor Single Vineyard Sellers has replaced Yalumba's Samuel Smith and Co as the official wine sponsor of the Gold Coast Titans. Read more
Ex-Volvo MD to head up Supercars commercial team Thursday, 22 Jan 2015 The V8 Supercars has restructured its senior commercial team, with ex-Volvo Australia boss Matt Braid to take over as commercial director. Read more
IMG signs rising star Kyrgios Thursday, 22 Jan 2015 Australian tennis player Nick Kyrgios will combine with global sports management company IMG to capitalise on his increasing profile. Read more
Summersalt festival unveils inaugural sponsors; Port Adelaide signs new deal; and more Thursday, 22 Jan 2015 > Telstra, Matilda Bay join inaugural Summersalt festival > Port Adelaide signs new partner > Streaming service Rdio to partner with indie music association > Kukri to outfit Australian University Sports Read more
Sportingbet's sponsorship assets to transfer to William Hill Wednesday, 21 Jan 2015 Wagering brand Sportingbet's sponsorship properties will be among the first assets to be rebranded by William Hill as the British bookmaking giant consolidates its trio of Australian brands. Read more
Trio of cycling institutions score deals Wednesday, 21 Jan 2015 The Cadel Evans Great Ocean Road Race, GreenEdge Cycling and the Amy Gillett Foundation have all signed new and renewed deals as Australia's racing season begins in earnest. Read more
