Suncorp Insurance has unveiled a major brand repositioning, taking over the Queensland Maroons partnership from subsidiary AAMI and signing up as lead partner of the Queensland Ballet.Read more
Creative agencies Mango DDB and Graffiti Group have taken home the Australian Marketing Institute's sponsorship activation gongs at its NSW and Victoria awards.Read more
Linc Energy has extended its tenure as principal partner of the Brisbane Heat Big Bash League Franchise.Read more
The Gold Coast Titans NRL side has signed a major infrastructure firm for its vacant back of jersey slot, but is still yet to finalise next year's principal partner.Read more
Corporate sponsorship accounted for more than $1.3 billion in funding for Australia's nonprofit sector in 2012-13, but was only a small part of its overall income, according to JBWere's philanthropic services team.Read more
Jeep will continue to use branded academies to access different consumers through its elite sport properties, and is in the process of rolling out a soccer academy in tandem with Harry Kewell through regional centres.Read more
The move by American automotive mogul Roger Penske to take over the Dick Johnson Racing team will bring a raft of new brands into motorsport sponsorship.Read more
Sponsors and rights holders are now looking for more sophisticated evaluation of their spend, driving the recent growth of specialist research agency Futures Sport + Entertainment, says the company's managing director, Kevin Alavy.Read more
Polo in the City has secured Pol Roger, Stella Artois and Crush Fine Wines as partners for its 2014 series.Read more
Specialist event sponsorship consultancy Sense Event Group, the company behind activations at Vivid, the Sydney Royal Easter Show and the Australian Open of Golf, has launched a new business arm creating bespoke events on behalf of major sponsors.Read more
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