Biennale survives with new principal sponsor Thursday, 27 Nov 2014 Long-running arts festival the Biennale of Sydney will go ahead in 2016, with a major arts donor to cover the costs left by departed sponsor Transfield Holdings. Read more
Telstra elevates music as brand platform with ARIA activations Wednesday, 26 Nov 2014 Telstra's partnership with tonight's ARIA Awards takes the telco's digital activations in the music sector to a "whole new level", according to its director of corporate marketing. Read more
OPSM looks to cricket grassroots with new activation Wednesday, 26 Nov 2014 Luxottica optometry brand OPSM is the latest Cricket Australia partner to unveil its activations, with young pace bowler Pat Cummins to serve as brand ambassador. Read more
Carriageworks secures raft of new and renewed deals Wednesday, 26 Nov 2014 A number of sponsorship deals, including a new alliance with Cake Wines and a renewal with Asahi, has given Sydney performing arts space Carriageworks its largest ever roster of partners. Read more
Pies chalk up more profit; Jacob's Creek to sign major tennis ambassador; and more Tuesday, 25 Nov 2014 > Collingwood reports 14th straight year of profit > Live music more popular than sport: Roy Morgan > Jacob's Creek to sign 'global tennis champion' to activate Open > Sharks appoint ex-Wanderers chief > Surfing Victoria secures presenting partner Read more
Insurer launches first Australian deal through football grassroots Tuesday, 25 Nov 2014 The local arm of Asian insurance giant AIA has become a major partner of Football Federation Australia through a multi-million dollar deal for grassroots program Miniroos, its first national sponsorship. Read more
Weet-Bix backs Big Bash with focus on sixes Tuesday, 25 Nov 2014 Weet-Bix has broadened its sponsorship of cricket to include the Big Bash League for the first time, and will launch a wide-ranging leveraging program to promote the new partnership. Read more
Lions revival continues with three key partnerships Monday, 24 Nov 2014 The Brisbane Lions AFL club has signed a trio of deals to tie up all of its major sponsorship assets, including an Australia-first deal with Indonesian airline Garuda. Read more
Ironman partnership to help Grill'd push healthy message Monday, 24 Nov 2014 Grill'd will partner with Ironman Australia's elite racing series to promote its healthy burger market positioning. Read more
Audi takes ICC naming rights as Ronaldo and Co head to MCG Monday, 24 Nov 2014 Audi and Telstra have signed on as inaugural partners of the International Champions Cup football tournament, which will host European giant Real Madrid at the MCG. Read more
