Sportscraft retains Olympic uniform partnership Thursday, 30 Oct 2014 Australian lifestyle brand Sportscraft has extended its long-running partnership with the Australian Olympic Committee until the 2016 Rio Olympics. Read more
Arts sector sponsorship taking on trend-setting role: TEDxSydney Wednesday, 29 Oct 2014 TEDxSydney has experienced a "quantum shift" in sponsor revenue as brands increasingly look to trend-setting events to position themselves as innovative market-leaders, says the event's director of partnerships. Read more
SuperSprint secures blue-chip sponsors for triathlon Wednesday, 29 Oct 2014 The 2015 Australian Corporate Triathlon series has signed AustralianSuper as its naming rights partner, with Woolworths and Bupa also joining the event. Read more
EY to use cricket to engage community Wednesday, 29 Oct 2014 Ernst & Young has entered into a rare sports sponsorship, as presenting partner of the WA Festival of Cricket. Read more
BetEasy's Masters deal "the first of many" Tuesday, 28 Oct 2014 BetEasy has signed on as naming rights partner for the Australian Masters Golf tournament and CEO Matt Tripp says sponsorship will play a major role in growing the online bookmaker's market share. Read more
Ladbrokes targets sponsorship to boost Australian growth Tuesday, 28 Oct 2014 British betting house Ladbrokes has signed its first major sporting partnership since entering the Australian market, with A-League side Brisbane Roar. Read more
Miss Muddy partners with Michelle Bridges Tuesday, 28 Oct 2014 Women's obstacle event Miss Muddy has signed a national partnership with Michelle Bridges 12 Week Body Transformation and appointed sponsorship consultant James Cregeen to further commercialise the event. Read more
Tennis Australia creates bespoke asset for Emirates Monday, 27 Oct 2014 Tennis Australia has sold the naming rights of its five main summer events to a single sponsor for the first time, with Emirates taking the massive asset. Read more
Blue chip partners sign up for food and wine fest Monday, 27 Oct 2014 Diageo, McWilliam's Wines and Vespa have signed on as partners of Sydney's inaugural Vino Paradiso Festival. Read more
Dentsu to deliver for FFA in Asia Monday, 27 Oct 2014 Marketing agency Team Epic, part of media giant Dentsu Aegis, has been appointed by Football Federation Australia to manage its in-venue media program with a brief to draw more Asian brands to the sport. Read more
