Tahs portfolio boosted by Super Rugby win Thursday, 07 Aug 2014 The NSW Waratahs recent Super Rugby win won't hurt the franchise's chances of renewing a group of second-tier sponsors that are coming off contract. Read more
NSW Health targets youth market through Live Nation deal Thursday, 07 Aug 2014 NSW Health has launched a partnership with ticketing and event promotion business Live Nation Australia and New Zealand, to promote its re-branded safe s*x initiative. Read more
New partner to deliver grassroots for Netball Victoria Thursday, 07 Aug 2014 Smash Enterprises will use its first national commercial partnership with Netball Victoria to advocate healthy and active lifestyles. Read more
Sydney FC chalks up A-League's top media exposure Wednesday, 06 Aug 2014 A-League sponsors are receiving more media exposure than ever before, according to monitoring company Repucom, with Sydney FC's major partnership with Webjet generating the highest-ever metrics for an A-League club sponsor last season. Read more
Lumo steps up sponsorship with Dogs deal Wednesday, 06 Aug 2014 The Western Bulldogs AFL club has signed Lumo Energy as its membership partner for the 2015 season. Read more
Qantas, Golf Australia launch joint initiative Wednesday, 06 Aug 2014 Qantas has launched an online loyalty drive in association with Golf Australia to capitalise on the sport's appeal among frequent flier members. Read more
F1 reaps rewards of Albert Park stability Tuesday, 05 Aug 2014 The Australian Grand Prix Corporation expects further commercial growth following a strong 2014 event and the Victorian Government's long-term commitment to the race. Read more
Virgin bulks up Basketball Australia partnership Tuesday, 05 Aug 2014 Virgin Australia has bumped up its support of Basketball Australia to include major partnerships with the Australian Opals and Boomers. Read more
Training software brand backs Triathlon Aus Tuesday, 05 Aug 2014 Triathlon Australia has signed a category partnership with software developer TrainingPeaks. Read more
Scorchers adopt split sponsorship, sign new deal Monday, 04 Aug 2014 The Perth Scorchers T20 side has split its major sponsorship between its home and away jerseys, with telecommunications brand Amcom joining as home jersey sponsor. Read more
