Community the key to large sponsorships: RaboDirect
Melbourne Rebels naming rights partner RaboDirect will increase the focus on community initiatives through its sponsorship during this year's Super Rugby season.Read more
More latest news - page 1076
Carlton fills final apparel spot
AFL club Carlton has finalised its apparel roster for the 2014 season, bringing in career advice website Acquire Learning as shorts sponsor and official learning partner.Read more
APT enters corporate sponsorship arena
Cruise and tour operator APT Touring has signed on as a major sponsor of the Sydney Symphony Orchestra (SSO) and its Master Series of performances.Read more
William Hill to abandon sponsorship
William Hill Australia has confirmed that it will move away from sponsorship towards above-the-line advertising and online campaigns.Read more
Vodafone Australia, NZ diverge on sponsorship strategy
Vodafone New Zealand has renewed its longstanding sponsorship of the NZ Warriors NRL team, but the telco's Australian business has reaffirmed its intention to focus on above-the-line campaigns.Read more
Crows finalise portfolio, shift focus to activations
The Adelaide Crows will focus on leveraging non-traditional sponsorship opportunities at the newly-revamped Adelaide Stadium, now the club has finalized all of its conventional sponsorship assets.Read more
Stawell, the Gift that keeps giving for Aus Post
Australia Post has renewed its naming rights deal with the iconic Stawell Gift footrace, taking the brand's association with the event to 20 years. The Gift has also secured two more sponsorship renewals.Read more
ARU makes commercial appointment
Recently departed ACT Brumbies CEO Andrew Fagan will join the Australian Rugby Union's commercial team to help pursue additional commercial opportunities for its national teams and competitions.Read more
NRL takes new tack to segment Suncorp sponsorships
The NRL has split sponsorship properties across different markets for the first time, giving New Zealand-based Suncorp brand AA Insurance branding on referees for matches played in the country.Read more
Female sport sponsorship opportunities go begging: Townsville Fire
WNBL franchise the Townsville Fire has gifted its front of jersey property to regional tourism joint venture 'Townsville Shines' after being unable to attract a sponsor for the WNBL finals series.Read more
