NRL apparel restriction cuts into clubs' revenue Wednesday, 07 May 2014 Several NRL clubs are being blocked from selling a valuable apparel position to sponsors due to NRL guidelines restricting use of the shoulder slot. Read more
Storm roster almost full as Lumo signs Wednesday, 07 May 2014 Lumo Energy will use a new three-year deal with the Melbourne Storm NRL club to target the club's member and fan base. Read more
Magners steps up rugby union activations Wednesday, 07 May 2014 Bacardi Lion brand Magners Cider will roll out a series of activations across community rugby competitions in coming weeks as it seeks a return on its grassroots-to-elite partnership of the code in NSW. Read more
HSBC loss still hurting: Tahs CEO Tuesday, 06 May 2014 The NSW Waratahs rugby franchise is still recovering from the loss of its long-term deal with HSBC and is stepping up its commercial initiatives to replace some of the lost revenue, says Waratahs CEO Jason Allen. Read more
SBW signs on with adidas in Australia-first deal Tuesday, 06 May 2014 Sydney Roosters player Sonny Bill Williams has signed on as an adidas global ambassador, the first time the apparel and shoe giant has signed such a deal with an Australian based player in any football code. Read more
CYCA strengthens global sailing ties Tuesday, 06 May 2014 The Cruising Yacht Club of Australia, the managing body of the Sydney to Hobart race, has renewed its partnership with Mount Gay rum for a further three years. Read more
HBF doubles up on stadium naming rights Monday, 05 May 2014 HBF has acquired the naming rights to a pair of Western Australian venues in a deal with WA Government body VenuesWest. Read more
Western Bulldogs hold key sponsor for another three years Monday, 05 May 2014 The Western Bulldogs AFL club has re-signed Mission Foods as its sole major partner for a further three seasons. Read more
Armor All ambassador to supplement V8 deals Monday, 05 May 2014 Armor All Australia has strengthened its sponsorship links with Australian motorsport by signing V8 icon Greg Murphy as an ambassador. Read more
Digital the key to aligning brands: IAG Friday, 02 May 2014 Online content works best in tandem with in-ground activations, according to IAG's chief of sponsorship, who has urged sponsors to invest in digital to open up new avenues for engagement with fans. Read more
