NRL records $7 million rise in sponsorship revenue
The NRL's financial results, released today, show it increased sponsorship revenue by 25% to $25.7 million, significantly boosting its contribution to the game's non-broadcasting income.Read more
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V8s' Erebus takes new idea to market with Beko
Erebus Motosport's No 9 V8 vehicle will start the Supercars season with Beko livery as it looks for a long-term title rights sponsor.Read more
Crows lose Westpac, gain Bendigo
The Adelaide Crows AFL team has replaced its outgoing official bank, Westpac, with Bendigo Bank.Read more
HCF, Swans secure partnership
Health insurer HCF has become a premier partner of the Sydney Swans AFL club in a deal that Swans CEO Andrew Ireland hopes lasts "many years".Read more
Force enrols Navitas in new partnership
Super Rugby club the Western Force has signed another local partner, with educational institution Navitas joining the club as a lower-back of jersey sponsor for the 2014 season.Read more
V8s' Jeld-Wen retains 2013 backers
V8 Supercar team JELD-WEN has re-signed gold category sponsor Roma Caravans for the 2014 season.Read more
Yamaha stays off-road with naming rights deal renewal
Motorcycle maker Yamaha Motor Australia has re-signed with the Australian Off-Road Championships (AORC), taking the naming rights deal for 2014 season.Read more
What makes a multi-million dollar sponsorship work
Hear how some of Australia's largest sponsors and rights holders have maximised the value of some of their key sponsorships.Read more
Sponsorship up for Broncos
The Brisbane Broncos NRL club has posted a 6% rise in annual revenue to $34.9 million, partly driven by a 3.3% rise in sponsorship income for the 2013 calendar year.Read more
Athletics Australia suits up with Adidas
Athletics Australia has secured a double coup, with Adidas becoming both major partner of the organisation and its official apparel and footwear supplier.Read more
