Fire looks to leverage status as sole Queensland team Wednesday, 23 Apr 2014 The demise of the Logan Thunder WNBL team last week has left the Townsville Fire as the only professional women's team in northern Australia, a point of difference that the club will look to leverage, says new general manager Richard Goodbody. Read more
Trans-Tasman strategy bears fruit for Saints Tuesday, 22 Apr 2014 St Kilda's ability to offer commercial exposure on both sides of the Tasman has helped to renew sponsor Jeld-Wen on "significantly improved" terms, according to the club. Read more
BLK extends with Lions Tuesday, 22 Apr 2014 The Brisbane Lions AFL side has extended its partnership with BLK for four years as the sports apparel brand continues its expansion. Read more
Raiders renew with jersey sponsor Tuesday, 22 Apr 2014 The Canberra Raiders NRL club has locked in one of its major jersey partners for the next two seasons, with Defence Housing Australia renewing until the end of the 2015 season. Read more
More to sponsorship than results: Sydney FC CEO Thursday, 17 Apr 2014 Sydney FC has surpassed its $2 million sponsorship goal for the 2013-14 season, and continues to set the pace for sponsorship in the A League. Read more
Samsung expands ambassador program Thursday, 17 Apr 2014 Samsung has secured Australian surfing "golden girl" Sally Fitzgibbons as part of its growing ambassador roster. Read more
Telstra takes fashion festival naming rights Thursday, 17 Apr 2014 The Perth Fashion Festival has partnered with Telstra in a long-term naming rights deal that the telco will use to enhance its position in the West Australian market. Read more
FFV gets grassroots support Thursday, 17 Apr 2014 Football Federation Victoria and Victorian restaurant chain Zagame's have partnered in a move which will reward grassroots players throughout the state. Read more
QRU boss lauds strategy as sponsorship jumps 20% Wednesday, 16 Apr 2014 Queensland Rugby Union has boosted its 2013 calendar year sponsorship revenue by more than $1 million, with the Reds' head of commercial crediting the result to the umbrella body's ability to demonstrate value to sponsors. Read more
"Big things ahead" for Roar as Coffee Club renews Wednesday, 16 Apr 2014 The Brisbane Roar has extended the longest-running front of jersey sponsorship in the A-League and says it is on the verge of revealing a "very exciting" commercial arrangement, to be unveiled in the coming weeks. Read more
