Vitalstrength expands sponsorship portfolio Thursday, 13 Feb 2014 Sports supplement company Vitalstrength has added two more teams to its growing sponsorship portfolio. Read more
Cabcharge partners with Giants Thursday, 13 Feb 2014 AFL franchise Greater Western Sydney Giants has signed Cabcharge as its coach's partner for the next three seasons. Read more
Singapore Airlines on board with Regatta Wednesday, 12 Feb 2014 The Sydney International Rowing Regatta (SIRR) has bolstered its sponsorship roster, signing Singapore Airlines as its official presenting partner. Read more
Pan Pacs look to cash in on prior success Wednesday, 12 Feb 2014 The marketing expert appointed to develop the Pan Pacific Masters Games sponsorship strategy says the event is an excellent naming rights proposition that has been " undersold". Read more
Ensemble makes senior appointments Wednesday, 12 Feb 2014 Sponsorship and activations agency Ensemble has moved to strengthen its management and creative departments with two new appointments. Read more
Super Rugby secures new major sponsor Wednesday, 12 Feb 2014 Super Rugby's Australian conference has announced an initial three-year naming rights deal with life insurance provider Asteron Life, with the deal likely to be extended. Read more
Sharks finally scotch controversial sponsorship claims Tuesday, 11 Feb 2014 The Cronulla Sharks NRL club has issued a statement declaring that the reported multi-million dollar sponsorship offer from adult dating website Ashley Madison would "under no circumstances" be accepted. Read more
Waratahs secure yet another backer Tuesday, 11 Feb 2014 Super Rugby franchise the NSW Waratahs has announced another addition to the club's sponsorship roster following an aggressive pre-season drive for partners. Read more
Gilbert continues as Super Rugby sponsor Tuesday, 11 Feb 2014 Sporting goods company Gilbert has extended its deal as exclusive ball supplier to South Africa, New Zealand and Australian Rugby (SANZAR), the managing body of Super Rugby. Read more
"Publicity Stunt" generates media heat, but tough for Cronulla Monday, 10 Feb 2014 Sponsorship experts say the high-profile sponsorship proposition by online 'infidelity site' Ashley Madison to Cronulla Sharks generated plenty of publicity for the site, but might futher add to the club's difficulties in attracting top-level sponsors. Read more
