Octagon appoints new director for Lion account Monday, 09 Dec 2013 Sports and entertainment agency, Octagon has appointed experienced advertising and marketing executive Andrew Clarke as the group account director to lead its Lion account, which includes brands such as XXXX Gold, Hahn Super Dry, Stella Artois, and Budweiser. Read more
Sydney Dance signs Sky News Friday, 06 Dec 2013 Sky News has become a major sponsor of the Sydney Dance Company. Read more
Huawei to promote premium range through Sydney Festival Friday, 06 Dec 2013 Chinese electronics brand Huawei has become a sponsor of the Sydney Festival and will promote its range of mobile phones and tablets through the deal. Read more
Perth Scorchers look for principal partner after former sponsor downgrades Friday, 06 Dec 2013 The Perth Scorchers Big Bash League club is hoping a stronger social media program and new fan engagement initiatives will help it secure a new principle partner after its former partner, resources company Atlas, moved to a lower level of sponsorship. Read more
AFL clubs could leverage their brands better: survey Thursday, 05 Dec 2013 AFL clubs could make better use of their brand strength to increase revenues from non-sporting businesses, says Richard Haigh, director of brand valuation company, Brand Finance Australia. Read more
Telstra to reward customers through new FFA deal Thursday, 05 Dec 2013 Telstra has signed a deal with Football Federation Australia (FFA) that will upgrade its customers tickets at no extra cost, give them access to pre-sale tickets to some Hyundai A-League matches and the chance to win 'money can't buy' match day experiences. Read more
New head of media and comms for the NRL Thursday, 05 Dec 2013 The National Rugby League has appointed experienced corporate affairs executive Sandy Olsen as its new head of media and communications to replace John Brady who announced his departure from the NRL earlier this year. Read more
Sponsors go west, after Tigers' jersey achieves high rating Wednesday, 04 Dec 2013 The Wests Tigers NRL club has lost its top back of jersey and sleeve sponsors despite the properties ranking highly in an end-of-season benchmarking report by research company Repucom. Read more
Dick Smith's League deal not cutting Harvey Norman's grass: NRL Wednesday, 04 Dec 2013 Dick Smith's partnership with the National Rugby League, as the naming rights sponsor of the Nines Series to be played in New Zealand in February next year, will not raise a conflict of interest with long-term NRL sponsor Harvey Norman, according to the sport's administrators. Read more
Audi sponsors Adelaide Oval's Stadium Club Tuesday, 03 Dec 2013 Audi has become a major sponsor of the redeveloped Adelaide Oval and will receive naming rights to a premium corporate entertainment area within the venue to be known as the Audi Stadium Club. Read more
