Supermarket chain Coles, has become the official supermarket of Netball Australia in a deal that will give the company naming rights for netball's schools program as well as the upcoming international test series.Read more
M&C Saatchi Sport & Entertainment Australia has launched an athlete and talent management business and has signed former England cricket captain and BBC Sports presenter Andrew "Freddie" Flintoff.Read more
Virgin Australia's renewed sponsorship deal with the Gold Coast Suns is structured in a way that will allow the company flexibility to change key components of the sponsorship to fit its marketing goals.Read more
Apparel and footwear company, ASICS Oceania has increased its partnership with the Australian Rugby Union and is now an official partner of the Wallabies and the men's and women's sevens squads.Read more
The move by the wealthy Oatley family to challenge for the America's Cup will boost the profile of both the Robert Oatley Vineyards wine business and its Hamilton Island Resort.Read more
Tasmania's sponsorship of 2013 AFL premiers Hawthorn has generated a return of about $15 million for the state and has created 400 full-time equivalent jobs, according to Tasmanian premier Lara Giddings.Read more
The Central Coast Mariners A-League club has moved fast to replace Primo Group as its back-of-jersey sponsor following the food company's move to the Western Sydney Wanderers.Read more