Xbox One in the driver's seat at Bathurst
Microsoft's Xbox Australia will join with Triple Eight Race Engineering to field a team at this year's Bathurst 1000 in what is the company's largest sponsorship investment in V8s to date.Read more
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The Sound Campaign wins more blue chip brands
Specialist marketing agency The Sound Campaign has won brand strategy and sponsorship activation work from a range of major brands.Read more
Sponsor spends more with Parra
A Parramatta Eels NRL club corporate network partner will spend more with the club next season after upgrading its relationship to include the back-of-shorts sponsorship.Read more
Adelaide United strikes deal with global brand
The Adelaide United Football Club has announced a new front-of-jersey sponsorship for the 2013/14 season after the former jersey sponsor Solarshop relinquished the rights.Read more
Sony sponsorship shakeup won't affect Australia
Electronic company Sony says its decision to refocus its sponsorship strategy on the 2014 FIFA World Cup will not affect its Australian portfolio.Read more
Athletics Australia seeks expressions of interest
Athletics Australia will outsource its sponsorship program to a consultancy after running it in-house over the past few years.Read more
Steadfast goes platinum on back of Roar jersey deal
The Brisbane Roar A-League club has revealed its second apparel deal in a week, with its back-of-jersey deal with national insurance broker Steadfast.Read more
WA theatre signs $660k deal
Western Australian indigenous theatre, Yirra Yaakin Theatre Company has signed a three-year deal with global oil and gas company Chevron worth $220,000 per annum.Read more
Jeep renewal spearheaded by TVC campaign
Fiat Chrysler brand Jeep has launched a new television campaign that promotes its renewed sponsorship deal with the Richmond Tigers AFL club.Read more
Brisbane Roar adds a second scoop with Pauls
The Brisbane Roar A-League club has expanded its relationship with Parmalat brand Pauls, which will add prominent branding on the team's jersey.Read more
