More latest news - page 1115

Jayco with Opals until Rio

Basketball Australia says the consolidation of its entire women's basketball program from under 17s to senior level has resulted in a new seven-figure sponsorship from long-time partner Jayco.Read more

Talisker brand boosted by golf

Diageo brand Talisker has renewed its naming right partnership with the Australian Masters golf tournament, which the company credits with helping build its brand profile in Australia.Read more

Carlton targets music lovers through AIR deal

Carlton United Breweries brand, Carlton Dry and the Australian Independent Recording Association (AIR) have agreed to a three-year naming rights deal to the Independent Music Awards and Charts.Read more

Cricket NSW strengthens commercial team

Cricket NSW has appointed a sales and marketing veteran as general manager of the Sydney Sixers as the organisation looks to lift its sponsorship revenue through its two Big Bash franchises.Read more

ARE YOU GETTING THE MOST OUT OF YOUR SPONSORSHIP PROGRAM?