Hakkinen signing adds credibility to local motorsport team Thursday, 26 Sep 2013 08:28pm Australian motorsport team, Erebus Motorsport has strengthened its sponsorship appeal by signing two-time Formula 1 World Champion Mika Hakkinen as the driver for the GT Asia event at Zhuhai in China. Read more
Sponsorship growing in Asia: Survey Wednesday, 25 Sep 2013 09:10pm The sponsorship sector in Asia is showing signs of maturing as it becomes an increasing part of the marketing mix in Asia, according to a survey by research company GfK Retail and Technology. Read more
Asia sponsorship market "about to explode", says new peak body Wednesday, 25 Sep 2013 09:09pm The maturing of the sponsorship sector in Asia could present significant opportunities for sponsorship specialists in Australia, according to Jasper Donat, the interim president of soon to be formed industry body, Asia Sponsorship Association. Read more
AFL checks in for five more years with Virgin Australia Wednesday, 25 Sep 2013 08:30pm Virgin Australia has renewed its partnership with the AFL and will be the code's official airline for another five years. Read more
Sydney FC hits $2 million sponsorship target Tuesday, 24 Sep 2013 09:25pm A-League club Sydney FC has hit its $2 million sponsorship target for the season and says a restructure of its commercial team at the end of last season allowed it to significantly lift sponsorship revenue without increasing its staff costs. Read more
BHP Billiton community program wins PR gong Tuesday, 24 Sep 2013 08:18pm One of Australia's largest regional AFL mentoring programs backed by BHP Billiton and run by the West Coast Eagles AFL club has been awarded a Public Relations Institute of Australia Award for Excellence. Read more
Internode highlights citywide WiFi during festival month Tuesday, 24 Sep 2013 08:18pm iiNet subsidiary Internode, has renewed its major sponsorship of the Adelaide Fringe and will use the arts event to showcase its upgraded city-wide WiFi network by providing free internet coverage during the event. Read more
Mitsubishi back in sports sponsorship Monday, 23 Sep 2013 09:23pm Mitsubishi Motors has re-entered the sport sponsorship market by becoming the first automotive partner of a Big Bash League cricket team. Read more
Renault renews Port Adelaide deal Monday, 23 Sep 2013 09:22pm Renault has opted to remain as a co-major sponsor of the Port Adelaide AFL club and says its decision to take up the sponsorship at the beginning of the year despite the ASADA investigation has delivered good ROI for the brand. Read more
Broadcaster defends NBL deal Friday, 20 Sep 2013 09:01pm NBL online broadcaster Perform Media says subscriber numbers for its Basketball Australia broadcast package are on target, despite growing concerns that the subscription model might be alienating grassroots fans of the sport. Read more
