Bets off on wagering sponsorships as William Hill considers consolidation Friday, 06 Sep 2013 08:28pm Sportingbet and Centrebet will not sign any new sponsorship deals this year as the brands' owner, listed UK wagering company, William Hill, considers consolidating its brands in Australia. Read more
Diageo might re-assess sponsorship downgrade after Bruhn's promotion Friday, 06 Sep 2013 08:18pm Diageo's new head of marketing and innovation to replace the departing Matt Bruhn will have a critical role in determining whether to reinvigorate the company's sponsorships, after most of its brands reduced their direct spending in recent years. Read more
Rally Championship attracts new sponsors Friday, 06 Sep 2013 08:18pm The Australian round of the World Rally Championship will feature a raft of new blue chip sponsors. Read more
Europcar committed to Glory Thursday, 05 Sep 2013 09:45pm Car rental company Europcar has announced an extension of its partnership with the Perth Glory for another two seasons. Read more
Meriton doubt adds to Tigers' woes Thursday, 05 Sep 2013 09:34pm Meriton Apartments is still undecided on its future with the West Tigers NRL club following negative comments from the company's boss Harry Triguboff but the club says negotiations with the apartment developer are still underway. Read more
Xbox One in the driver's seat at Bathurst Thursday, 05 Sep 2013 09:30pm Microsoft's Xbox Australia will join with Triple Eight Race Engineering to field a team at this year's Bathurst 1000 in what is the company's largest sponsorship investment in V8s to date. Read more
The Sound Campaign wins more blue chip brands Thursday, 05 Sep 2013 09:27pm Specialist marketing agency The Sound Campaign has won brand strategy and sponsorship activation work from a range of major brands. Read more
Sponsor spends more with Parra Wednesday, 04 Sep 2013 09:24pm A Parramatta Eels NRL club corporate network partner will spend more with the club next season after upgrading its relationship to include the back-of-shorts sponsorship. Read more
Adelaide United strikes deal with global brand Wednesday, 04 Sep 2013 09:23pm The Adelaide United Football Club has announced a new front-of-jersey sponsorship for the 2013/14 season after the former jersey sponsor Solarshop relinquished the rights. Read more
Sony sponsorship shakeup won't affect Australia Wednesday, 04 Sep 2013 09:20pm Electronic company Sony says its decision to refocus its sponsorship strategy on the 2014 FIFA World Cup will not affect its Australian portfolio. Read more
