Jayco with Opals until Rio Friday, 16 Aug 2013 08:42pm Basketball Australia says the consolidation of its entire women's basketball program from under 17s to senior level has resulted in a new seven-figure sponsorship from long-time partner Jayco. Read more
New brand targets the AFL for product launch Thursday, 15 Aug 2013 09:17pm Compression garment manufacturer Supacore has announced its first partnership with an AFL team in what it has dubbed a sponsorship "blitz". Read more
Cowboys build 2013 sponsorship base Thursday, 15 Aug 2013 09:10pm The North Queensland Cowboys NRL club has signed with a regional Queensland business on a two-year sponsorship deal. Read more
Major sponsors commit to performing arts and charity Thursday, 15 Aug 2013 09:08pm Internet services company iiNet has committed to a one-year deal with the West Australian Ballet, while Arrow Energy will become a foundation sponsor of the Weekend to End Women's Cancer event. Read more
Talisker brand boosted by golf Wednesday, 14 Aug 2013 09:02pm Diageo brand Talisker has renewed its naming right partnership with the Australian Masters golf tournament, which the company credits with helping build its brand profile in Australia. Read more
Ford racing sponsorships future still undecided Wednesday, 14 Aug 2013 08:59pm Ford Motor Company says it's still in negotiation with V8 team Ford Performance Racing about the future of the arrangement, which expires at the end of this season. Read more
Carlton targets music lovers through AIR deal Wednesday, 14 Aug 2013 08:57pm Carlton United Breweries brand, Carlton Dry and the Australian Independent Recording Association (AIR) have agreed to a three-year naming rights deal to the Independent Music Awards and Charts. Read more
Emirates helps lift SSO to new heights Tuesday, 13 Aug 2013 09:56pm Sydney Symphony Orchestra has announced the renewal of Emirates at its 2014 season launch, and expects to lift its overall income by 6.5%. Read more
Bendigo Bank steps up to major role in Port Adelaide community program Tuesday, 13 Aug 2013 09:51pm Bendigo Bank has launched its Healthy Start Breakfast Club as part of its principal sponsorship of the Foodbank SA initiative 'Power to End Hunger Campaign', which is run in conjunction with the Port Adelaide Football club. Read more
Cricket NSW strengthens commercial team Tuesday, 13 Aug 2013 09:48pm Cricket NSW has appointed a sales and marketing veteran as general manager of the Sydney Sixers as the organisation looks to lift its sponsorship revenue through its two Big Bash franchises. Read more
