Chinese company lifts presence in women's basketball Tuesday, 09 Jul 2013 08:09pm Chinese sportswear company Peak Sports Products has signed with the WNBL basketball competition to become its official apparel partner for the next three years. Read more
Coffs up for new naming rights strategy after tender fails Monday, 08 Jul 2013 08:18pm Coffs Harbour City Council has decided to delegate the sale of the naming rights to its international sports stadium to general manager Steve McGrath, after a tender process failed to generate any proposals. Read more
Hurley returns as major sponsor of surfing event Friday, 05 Jul 2013 08:51pm Surfwear brand Hurley, a Nike subsidiary, will be the title sponsor for the next two years of the Australian Open of Surfing, which had a successful debut last year. Read more
Giants' community programs boost sponsor's business Friday, 05 Jul 2013 08:49pm Insurance broker Lifebroker says its "Gentle GIANTS" community program with the GWS Giants AFL club is responsible for a 38% increase in personal insurance policies in Canberra. Read more
Golf Queensland gets protection with new corporate partner Friday, 05 Jul 2013 08:47pm Golf Queensland has announced Sydney-based insurer Windsor Income Protection as a sponsor for the 2013 Isuzu Queensland Open. Read more
Sharks stare down doubters after securing naming rights sponsor for stadium Thursday, 04 Jul 2013 09:43pm The Cronulla Sharks NRL club has ended its major sponsorship drought, securing a multi-national company for its stadium naming rights on a two-year deal. Read more
Lifebroker pleased with GWS expansion games Thursday, 04 Jul 2013 09:38pm Insurance broker Lifebroker, major sponsor of the GWS Giants AFL club, says the team's matches at StarTrack Oval in Canberra has given it the opportunity to expand its business into the capital's surrounds. Read more
Glory’s shorts sponsor list gets longer Thursday, 04 Jul 2013 09:35pm The Perth Glory A-League team didn't have to look far for its second shorts sponsor, convincing a member of its corporate network to upgrade its sponsorship. Read more
Essendon unfazed by off-field controversy Wednesday, 03 Jul 2013 08:41pm Despite the controversy surrounding off-field incidents, the Essendon Bombers AFL club has recorded new highs in match-day attendance, television audience and membership. Read more
Big sponsors in for little tech events Wednesday, 03 Jul 2013 08:36pm Tech and entrepreneurial events, Startup Weekend and the Create 32 Hackathon, have attracted big-name sponsors despite them being untested in the Australian market. Read more