Octagon promotes Fowler to replace Vercoe Wednesday, 05 Jun 2013 08:51pm Sports and entertainment marketing agency Octagon has announced that Wylie Fowler will replace Rob Vercoe as its general manager. Read more
Betfair takes carnival mantle from AAMI Wednesday, 05 Jun 2013 08:49pm Betting exchange Betfair has taken the naming rights to the Tasmanian Summer Carnival after 12-year incumbent sponsor AAMI relinquished the property. Read more
New broadcast deal increases Big Bash sponsors' reach Tuesday, 04 Jun 2013 09:39pm Cricket Australia says its new broadcast deal with the Nine Network and Channel Ten will increase the reach of its T20 Big Bash League sponsors, and increase the commercial opportunities for the teams in the competition. Read more
FFA takes digital rights back to market Tuesday, 04 Jun 2013 09:32pm Football Federation Australia has announced it will take its digital rights back to market after the departure of its major sponsor Optus. Read more
Bowls Australia beefs up commercial team Tuesday, 04 Jun 2013 09:30pm Bowls Australia has appointed a new general manager of commercial operations to help lift the organisation's sponsorship and revenue generation activity. Read more
Optus pulls back from sponsorship Monday, 03 Jun 2013 09:26pm Optus will redeploy its sponsorship budget into customer service, upgrading its retail stores and improving its online presence, says the company's head of brand Nathan Rosenberg. Read more
Research shows company boards don't understand sponsorship value Monday, 03 Jun 2013 09:11pm Australian company directors are asking the wrong questions of their marketers and share many misconceptions about sponsorship, according to a new study from the Australian Marketing Institute. Read more
Corridor plans extend Power's reach into the NT Friday, 31 May 2013 09:28pm The Port Adelaide AFL club is seeking to extend its corporate partner network through a community program it hopes will expand the club's presence in the Northern Territory. Read more
Big festivals across globe resume sponsorship fee increases after hiatus Friday, 31 May 2013 09:27pm Music and culture festivals in the northern hemisphere are increasing the price they are asking for sponsorships, recovering from a big reduction in fees for large events, while corporate community investment has levelled off, according to a new global sponsorship study. Read more
Holden to benefit from Nine's second-screen coverage Friday, 31 May 2013 09:24pm Holden will get extra exposure from its deal with Channel Nine through the broadcaster's new "Jump-in" companion app that will be available for the NRL's State of Origin series. Read more
