Rights holders should make fan engagement a major priority as sponsors move away from traditional brand awareness strategies, according to managing director of Repucom Australia and New Zealand, Lynne Anderson.Read more
Confectionery brand Mars has renewed its naming rights sponsorship of the Cycling Australia Road National Championships.Read more
New Australian soft drink company Capi is considering sponsorship options as part of its marketing mix as it prepares for its full-scale product launch next year.Read more
There's been a 30% rise in the number of people participating in fun runs and outdoor fitness events in the past 12 months, but sponsorship revenue remains flat, says Start to Finish Events managing director Terry O'Halloran.Read more
Thoroughbred sales and race promoter Magic Millions has announced a naming rights partner for its race day on the Gold Coast on January 12.Read more
Canadian bat manufacturer Sam Bat has signed with the Australian Baseball Federation as the official bat partner.Read more
A lift in sponsorship revenue was a key factor in the Essendon Bombers AFL club delivering an operating profit of $12,345,536 for the financial year ending October 31st, says CEO Ian Robson.Read more
Audi Australia is in the market to sign a high-profile golf ambassador to add to its stable of sporting and cultural identities representing the brand.Read more
ANZ Bank has extended its sponsorship profile in Asia, becoming an official sponsor of the Shanghai Rolex Masters for the next five-years.Read more
The Melbourne Stars T20 Big Bash team says its big name cricket stars, plus strong attendances last season were the key factors helping it fill its sponsor roster for the 2012/13 season.Read more
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