RaboDirect using Rebels partnership to promote rugby app Friday, 22 Mar 2013 08:30pm RaboDirect is using its sponsorship of the Melbourne Rebels Super Rugby franchise to build fan support for its new RaboRugby app, before it monetises the property, according to the company's general manager, Greg McAweeney. Read more
Cycling safety organisation wheels out new major sponsor Friday, 22 Mar 2013 08:23pm The Amy Gillett Foundation has signed a two-year partnership with a leading sponsor that already has strong links to cycling. Read more
Online retailer partners with fashion festival Friday, 22 Mar 2013 08:22pm Online clothing retailer The Iconic has signed with the Melbourne Fashion Festival to promote the event's 'Shop the Runway' tool. Read more
Envestra spreads its wealth in Adelaide Thursday, 21 Mar 2013 09:43pm Gas distributor Envestra has secured another sponsorship deal in Adelaide. Read more
M&C Saatchi adds new client to Sydney operations Thursday, 21 Mar 2013 09:37pm M&C Saatchi Sport and Entertainment has secured a new major client in the Greater Western Sydney Giants AFL club. Read more
V8s scores coup with big technology sponsor Thursday, 21 Mar 2013 09:35pm The V8 Supercars has secured a global technology company to partner with the Tasmanian leg of the V8 Championships. Read more
Pay TV exposure opens key market for Wild Turkey Wednesday, 20 Mar 2013 09:16pm The opportunity to access a key market was a deciding factor in the decision by bourbon brand Wild Turkey to take up its new multi-million dollar NRL sponsorship deal, according to Campari managing director Shane Richardson. Read more
NT tourism opts for Demons Wednesday, 20 Mar 2013 09:16pm Tourism Northern Territory has signed a one-year deal with the Melbourne Demons AFL club to appear on the coaches box, media polo shirts and signage around the MCG. Read more
Hockey chief jumps ship for top swimming job Wednesday, 20 Mar 2013 08:00pm Former Hockey Australia chief executive, Mark Anderson, is to become the new CEO of Swimming Australia. Read more
Sports must improve governance or lose funding Tuesday, 19 Mar 2013 08:46pm The Australian Sports Commission has increased the pressure on sports to improve their governance, and introduced mandatory reporting standards for sports that receive more than $5 million a year in funding. Read more