Phoenix, AND Property renew expecting mutual growth
Basketball’s South East Melbourne Phoenix have extended their partnership with AND Property for the NBL26 season.
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Victoria Racing Club revamps Melbourne Cup Carnival to bring patrons closer to the action
Victoria Racing Club will overhaul the Melbourne Cup Carnival precinct to bring core experiences closer to the racetrack and better cater to diverse audience segments, chief executive Kylie Rogers told Sponsorship News.
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SIXT, Gold Coast SUNS extend deal
SIXT has renewed with the Gold Coast SUNS to continue as Co-major Partner for another two years.
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Toyota in new sponsorship vehicle: Night At concerts in three states
Toyota Australia will be presenting partner of the growing Night At concert series after it signed a sponsorship covering three locations this year.
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Westpac banks on cricket deal for wider reach, targeting migrants
Big-four bank Westpac has identified three key motivators behind its new sponsorship deal with Cricket Australia (CA), according to its head of sponsorships & events, Pat Cunningham.
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Newcastle Jets sign KURE Oxygen Water which claims player benefits
Newcastle Jets have signed KURE Oxygen Water as hydration partner for the 2025/26 season.
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Cricket Australia examines BBL reforms amid recent English T20 franchise sales
Cricket Australia has begun exploring possible reforms to the Big Bash League and Women’s Big Bash League following media reports of a high‑value sale of English cricket franchises.
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Gazley Motors, Wellington Phoenix make it five years
Gazley Motors has renewed with the A-League’s Wellington Phoenix for a fifth consecutive season to maintain its position as one of the club’s Premium Partners.
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On a Lighter Note: Tour de France’s graffiti problem gets a feminist makeover
Every year, like Lycra and lung capacity, penis graffiti has become a recurring feature of the Tour de France.
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