All smiles for Stadiums Queensland Tuesday, 19 Feb 2013 08:56pm Australian publically-listed dental service, 1300SMILES will spend more than one million dollars during its five-year tenure as the new naming rights partner to the former Dairy Farmers Stadium in Townsville. Read more
Puma to retain deals in Australia despite downsizing Tuesday, 19 Feb 2013 08:56pm German sportswear group Puma will continue its sponsorship operations in Australia until at least 2014 despite the global group downsizing some of its operations in the face of declining profits. Read more
ACC doping report starts to bite into sponsorship deals Monday, 18 Feb 2013 08:58pm The Australian Crime Commission report has cost the Cronulla Sharks NRL club between $1 and $2 million in sponsorship opportunities, according to the club's general manager for marketing and communications Patrick Woods. Read more
V8 Supercars announce first new sponsor in 2013 Monday, 18 Feb 2013 08:55pm The V8 Supercars has announced Fiat Chrysler Group as the official safety and course cars for the 2013 and 2014 championships. Read more
Supercheap Auto Racing super-quiet on monster partnership Friday, 15 Feb 2013 09:36pm Supercheap Auto Racing has quietly signed a first-time sponsor to pay a large sum for major branding positions on its car. Read more
ANPHA launches first anti-binge drinking campaign Friday, 15 Feb 2013 09:36pm The Australian National Preventive Health Agency has launched its first anti-binge-drinking campaign, with a video featuring its sponsored sporting teams that spurn promotion of alcohol brands. Read more
Cowboys' shorts sewn up Friday, 15 Feb 2013 09:36pm Queensland Country Credit Union has renewed its partnership with the North Queensland Cowboys NRL team for 2013. Read more
New car brand ready to make splash in sponsorship Thursday, 14 Feb 2013 09:32pm Nissan Motor Company's luxury brand Infiniti will break into the Australian sponsorship market later this year with a national deal, according to Infiniti Australia marketing and communications specialist Carla Clark. Read more
Deezer adds another festival Thursday, 14 Feb 2013 09:31pm French web-based music streaming service Deezer has expanded its music festival portfolio after signing with Soundwave for its 2013 national run. Read more
Bingo to use Wests Tigers deal to expand Wednesday, 13 Feb 2013 09:07pm Bingo Skip Bins will use its first major sponsorship, with the Wests Tigers NRL club, to build brand awareness as the company expands the range of services it offers. Read more