Full suite of sponsors for first year waterski event Tuesday, 29 Jan 2013 07:45pm The Australian Waterski Racing Championship has signed a full suite of sponsors, including national brands, despite being in its inaugural year. Read more
New brand to enter motorsport Friday, 25 Jan 2013 08:24pm Vacuum cleaner company Dirt Devil will partner with Fujitsu Racing's Renee Gracie's car, which competes in the Porsche Carrera Cup. Read more
PGA brings on new partner through current sponsor Friday, 25 Jan 2013 08:23pm The PGA of Australia has signed a new sponsor through its existing relationship with eyewear partner Bolle. Read more
JELD WEN returns to the V8s Thursday, 24 Jan 2013 09:26pm Charlie Schwerkolt Racing has signed a multi-year deal with windows and doors provider, JELD-WEN to take the naming rights to Alex Davidson's car. Read more
RaboDirect expands rugby "Cash for Conversions" program Thursday, 24 Jan 2013 08:45pm RaboDirect will offer local rugby clubs the opportunity to train with a Wallaby as part of its "Cash for Conversions" program with the Melbourne Rebels Super Rugby franchise. Read more
Netball WA snares new backer Thursday, 24 Jan 2013 08:33pm Western Australian egg company Golden Eggs has signed a one-year deal with Netball WA to promote its brand through the state competition. Read more
Knights expect to exceed $10 million in 2013 Wednesday, 23 Jan 2013 09:39pm The Newcastle Knights and Jets clubs expects to exceed $10 million in sponsorship revenue in 2013 after signing and renewing several partners over Christmas. Read more
HHA using Erebus to test sponsorship Wednesday, 23 Jan 2013 09:39pm Road transport company Heavy Haulage Australia (HHA) will use its foundation naming rights sponsorship of Erebus Motorsport as a test bed for future sponsorship involvement in the sport, says HHA CEO Jon Kelly. Read more
Mariners lock in jersey for next year Tuesday, 22 Jan 2013 08:37pm Mars Food Australia has extended its front-of-jersey deal with the Central Coast Mariners A-League club until the end of the 2013/14 season. Read more
Internode develops innovative online schedule to activate sponsorship Tuesday, 22 Jan 2013 08:28pm ISP Internode has launched an innovative digital activation for its Adelaide Fringe Festival sponsorship, by building an online program for the event that will allow participants to share their itineraries via Facebook. Read more
