Del Piero effect secures new sponsor
State Government tourism arm Destination NSW has signed a one-year deal as Sydney FC A-League club's back-of-jersey sponsor to promote the NSW tourism website, sydney.com.Read more
State Government tourism arm Destination NSW has signed a one-year deal as Sydney FC A-League club's back-of-jersey sponsor to promote the NSW tourism website, sydney.com.Read more
General Electric Australia has signed a two-year deal with the Museum of Contemporary Art as program partner.Read more
The Australian Baseball League has signed agreements with Select Australia and Futuretronics to provide trading cards and ABL-branded video game accessories for the 2012/13 season.Read more
Nestle brand Uncle Toby's has re-committed to the Royal Life Saving Society Australia on a three-year deal, taking the brand's total commitment to near $1 million.Read more
Alliance Insurance Group has taken the naming rights to the Melbourne Victory A-League club's Victory in Business network on a two-year deal.Read more
Coca-Cola is reviewing its V8 Supercars sponsorship and could change its partnership with the motorsport to include less branding when its current deal expires at the end of the year.Read more
Motorsport insiders say Pepsi is planning to switch V8 Supercars teams next year. Pepsi has been the major sponsor of the Kelly Racing number 51 car, driven by Greg Murphy, but the company is understood to be moving to Ford Performance Racing next year.Read more
Sponsorship News has launched the Sponsorship Soap Box.Read more
The City of Port Phillip has declined to negotiate with Chrysler brand Jeep for a municipality-wide sponsorship, despite one its major events lacking a key sponsor.Read more
The Central Coast Mariners A-League club has just announced its two-year deal locking-in Kappa as its apparel partner, despite securing the arrangement seven months ago.Read more