Airlines spend half a billion on sponsorship globally Tuesday, 18 Sep 2012 08:16pm The global airline industry is spending $515 million a year on sports sponsorship, according to a new global study. Read more
University upgrades with wooden spooners Monday, 17 Sep 2012 09:11pm The University of New England has expanded its sponsorship of the Parramatta Eels NRL club, taking the upper chest position on the jersey while retaining its lower-back property. Read more
ARU leverage first, announce later with Lexus Monday, 17 Sep 2012 09:09pm The Australian Rugby Union has officially announced the extension of its sponsorship deal with Lexus despite the deal being finalised at the beginning of the year. Read more
Del Piero coup brings surge of commercial interest Monday, 17 Sep 2012 09:09pm Sydney FC A-League club is already feeling the impact of signing renowned Italian striker Alessandro Del Piero, with a sudden surge in interest in the club's vacant back-of-shirt property, according to CEO Tony Pignata. Read more
Business program working well for Victory Friday, 14 Sep 2012 09:09pm Checkpoint Building Surveyors has moved up to become shorts sponsors for the Melbourne Victory A-League club for the 2012/13 season after getting involved with the team through the club's Victory in Business network. Read more
Webjet renews with Demons Friday, 14 Sep 2012 09:09pm Online travel agent Webjet has extended its major sponsorship with Melbourne Demons AFL club for 2013. Read more
Visa joins Bell for theatre run Friday, 14 Sep 2012 09:08pm Visa has partnered with Bell Shakespeare to support the Canberra season for the upcoming production of The School For Wives. Read more
Dymocks books sales increase through writer's festival sponsorship Thursday, 13 Sep 2012 08:11pm Book retailer Dymocks has reported a 5% sales increase in its Melbourne locations as a direct result of its sponsorship of the Melbourne Writers Festival, according to Dymocks franchise owner Dino Traverso. Read more
Adidas continues AFL expansion with Hawks deal Thursday, 13 Sep 2012 08:04pm Adidas has announced a five-year sponsorship of the Hawthorn AFL club, bolstering the company's AFL presence in Melbourne after renewing with Collingwood and Essendon last week. Read more
Range Rover to launch new vehicle on back of rugby tour Thursday, 13 Sep 2012 07:58pm Jaguar Land Rover will leverage its role as official global sponsor for the 2013 British and Irish Lions Tour of Australia to launch its crucial all-new Range Rover. Read more
