NRL happy with court ruling on Optus TV Now Friday, 07 Sep 2012 06:50pm The NRL has welcomed the High Court's rejection of Optus' appeal against the Federal court's ruling on its TV Now product, and says the decision will assist its negotiations for the sale of its online rights. Read more
adidas steps up with Essendon Friday, 07 Sep 2012 06:19pm Apparel company adidas has renewed and increased its partnership with the Essendon Football Club and will continue to be its official footwear and apparel supplier for the next four years. Read more
More TV time means more money for grassroots Rugby League Thursday, 06 Sep 2012 09:15pm Intrust Super has exercised an option with Queensland Rugby League to extend its involvement as the naming rights partner of the Queensland Cup. Read more
Raiders get new hotel backer Thursday, 06 Sep 2012 09:11pm Abode Hotels has signed a three-year agreement with the Canberra Raiders NRL club to promote its expanding hotel chain through an upper-chest jersey sponsorship. Read more
Collingwood the test bed for Star Athletic's multi-code plan Wednesday, 05 Sep 2012 09:07pm The Promotion Factory brand Star Athletic has signed a five-year apparel deal with the Collingwood AFL club, as it prepares to launch in the Australian market. Read more
Australia Post boss defends Olympics sponsorship Wednesday, 05 Sep 2012 09:03pm Australia Post CEO Ahmed Fahour has defended the company's Australian Olympic Committee sponsorship following a failed FOI request by the AFR newspaper demanding the organisation reveal the costs of its London hospitality. Read more
US brand launches in Australia through baseball Tuesday, 04 Sep 2012 09:18pm US-based eyewear company, Numa Optics has signed a one-year deal with the Australian Baseball League. Read more
Another AbaF gong for Santos Monday, 03 Sep 2012 09:09pm Santos and the Art Gallery of South Australia have won the AbaF Partnering Award for South Australian and the Northern Territory. Read more
Isuzu and RSPCA QLD team up Monday, 03 Sep 2012 08:42pm Isuzu Utes has signed a three-year agreement with the Royal Society for the Prevention of Cruelty to Animals in Queensland that will include the supply of vehicles for its 19 inspectors. Read more
Star takes Sydney's premier racing event Friday, 31 Aug 2012 09:01pm Casino operator, The Star has signed on as the official partner of this year's Epsom Handicap Group 1 race at Royal Randwick. Read more
