Samsung refocuses on big markets
Samsung has refocused its sponsorship strategy to concentrate on large, national code-wide deals rather than club or regional sponsorships, says marketing director Arno Lenior.Read more
More latest news - page 1187
Audi lifts art sponsorship
Luxury automotive brand Audi has partnered with the Australian Centre for Contemporary Art in Melbourne as presenting partner, giving the company branding in all the major contemporary art venues on the east coast.Read more
ARU match schedule helps boost sponsorship success
Eight domestic tests including the British & Irish Lions Tour have proved a boon to the Australian Rugby Union sponsorship program, with Samsung announced as the Union's new technology partner today.Read more
Harvey Norman contributes to new surfing centre
Harvey Norman will join Sony in assisting Surfing Australia with the fit out of its High Performance Centre, supplying the 1000 square metre facility with the retail business' products.Read more
Sucrogen continues with Townsville 400
Big sugar refining company Sucrogen has extended its naming rights sponsorship of the Townsville 400 V8 Supercars event for a further two years.Read more
Hindmarsh Stadium naming rights up for grabs
The South Australian Office for Sport and Recreation has begun to shop the naming rights for Adelaide's Hindmarsh Stadium.Read more
Swisse and Accenture join Wallabies stable
Vitamin company, Swisse and consulting and advisory company, Accenture, are the latest partners to join the Qantas Wallabies' sponsor roster.Read more
GWS sponsor opens in-stadium retail outlet to boost sales
Greater Western Sydney Giants AFL club's new gold sponsor, StyleTread, an online shoe retailer, will have a presence at the next six games at SKODA Stadium after selling directly to consumers at the stadium last Saturday.Read more
Lucky 7 car changes livery to activate store promo
Stone Brothers Racing's Lucky 7 car will change its livery to imitate a NASCAR vehicle to promote Lucky 7's in-store "Buy 2 Fly" sponsorship activation.Read more
subnine and Play Communication land Qantas work
Sports marketing agency, subnine and experiential marketing agency Play Communication have joined the sponsorship roster of Qantas, taking over from incumbent M&C Saatchi Sport & Entertainment.Read more
