Table Tennis coup to help event back into black Wednesday, 01 Aug 2012 09:11pm Table Tennis Australia has signed the largest sponsorship deal in its history to help cover the cost of running its flagship international event, the Bennelong Cup. Read more
Harley Davidson takes test ride with Surfing Australia Tuesday, 31 Jul 2012 09:14pm Motorcycle brand Harley-Davidson Australia has signed a one-year agreement with Surfing Australia to test the potential of marketing its range to surfers. Read more
Xstrata backs SSO China agreement Tuesday, 31 Jul 2012 08:56pm Xstrata Coal is leveraging its sponsorship of the Sydney Symphony Orchestra (SSO) by backing a new partnership between the Orchestra and the Xinghai Conservatory of Music in Guangzhou, China. Read more
Philanthropy the growth area, Australian Ballet Monday, 30 Jul 2012 09:00pm Philanthropy will continue to comprise a growing share of the revenue of the arts sector compared with corporate sponsorship over the next decade, says Australian Ballet executive director Valerie Wilder. Read more
A-League club assumes the mantle of sponsor Monday, 30 Jul 2012 08:52pm The Melbourne Victory A-League club has taken the naming rights to Football Federation Tasmania's new state soccer league on a three-year deal. Read more
Big Sea Eagles sponsorship on hold Friday, 27 Jul 2012 09:54pm The Manly Sea Eagles NRL club has confirmed that its three-year sponsorship renewal with internet security company Kaspersky Lab is on hold, while the two organisations try to resolve concerns over the club's management structure. Read more
Cricket fans more likely to buy brands aligned with the game Friday, 27 Jul 2012 08:48pm Cricket Australia fans are 27% more likely to purchase a brand aligned with the sport, according to a new Octagon Passion Drivers report. Read more
Dick Smith expands V8 portfolio Friday, 27 Jul 2012 07:33pm Woolworths-owned electronics retailer, Dick Smith, has stepped up to naming rights partner of the V8 Supercars' Sandown 500 event to be held in September. Read more
Black and White TV for sale with Kogan Thursday, 26 Jul 2012 09:28pm Home entertainment brand and online retailer Kogan has signed with Collingwood AFL club in a deal which will allow the electronics brand to use Collingwood IP on its products. Read more
Lion gets out of stadium deal Thursday, 26 Jul 2012 08:47pm LionCo division, Lion Dairy & Drinks will withdraw from its naming rights deal with Dairy Farmers Stadium in Townsville, signifying the first move in a new marketing direction. Read more
