Social media, sponsors and festivals; global study
Digital activation through social media is rapidly becoming the most important communication channel between sponsors and festival goers, according to a new global study.Read more
More latest news - page 1194
Football West inks two sponsors
Football West has signed on two new commercial partners to support grassroots football.Read more
Origin takes over from Integral for NSWRL Western Sydney Development
Energy retailer Origin will become the major sponsor of the New South Wales Rugby League Western Sydney Academy's game development unit, taking over from incumbent Integral Energy.Read more
Central Coast sign US sponsor
The Central Coast Mariners A-League club has signed a US-based IT company as its major sponsor for its fixtures in the Asian Football Confederation Champions League Group Stage.Read more
Paladin Risk scores for ANZAC match
Canberra-based risk management firm, Paladin Risk will feature on the front-of-jersey of the Manly Sea Eagles NRL club's one-off ANZAC day strip for the team's clash against the Canterbury Bulldogs.Read more
AirAsia takes naming rights to MotoGP
As forecast by Sponsorship News in February, budget airline AirAsia has formally announced that it will become title sponsor of the Australian Motorcycle Grand Prix in 2012 held at Phillip Island.Read more
Adelaide United FC claims ignorance to political ramifications of sponsorship
Adelaide United A-League club released an official statement late yesterday claiming it hadn't "contemplated any political undertones" when accepting the proposed sponsorship from Clive Palmer's soccer watchdog organisation, Football Australia.Read more
GM brand prepares for national launch with Demons
European car manufacturer Opel has signed a one-year with the Melbourne Demons AFL club to coincide with its national launch in September this year.Read more
Sydney Festival appoints new executive director
The Sydney Festival is looking for new corporate partnerships for next year through its newly-appointed executive director's networks.Read more
Sponsors need better communication and better metrics, says Jaycar boss
Jaycar founder Gary Johnston says major sponsors should be more open in communicating with each other, and develop some more usefull metrics around the relative value of sponsorship properties.Read more
