The sharp decline in confidence in the sponsorship sector revealed in Sponsorship Australasia's annual survey was no real surprise, says the organisation's president Bruce Kaider, and is simply a reflection of sentiment in the wider economy.Read more
PR agency Gray Media Services and Life Arena Sports Management have announced a joint venture that will focus on diversifying the sponsorship opportunities available to athletes.Read more
Suncorp's insurance brand GIO has signed a major sponsorship with NSW Rugby League that will give the company top-to-bottom exposure through the sport.Read more
Automotive brand Suzuki has taken to Facebook to promote its Suzuki Swift, by challenging fans to beat lap times set by the company's brand ambassadors.Read more
Business confidence among people working in the sponsorship sector has dipped dramatically since 2010, according to the latest Sponsorship Australasia Outlook Report.Read more
The merger between the Australian Jockey Club and the Sydney Turf Club is allowing the organisation to achieve larger and more comprehensive sponsorship arrangements, with the merged club, the Australian Turf Club, signing deals this week with wine and spirits group Moet Hennessy and De Bortoli Wines as foundation partner and gold partner respectively.Read more
Wine brand, Tempus Two has become the official wine partner for the Mercedes-Benz Fashion Week Australia.Read more
The National Gallery of Australia saw sponsorship revenue dip substantially last financial year, but expects to post a stronger result this year on the back of some blockbuster exhibitions, says NGA assistant director Shanthini Naidoo.Read more
The Melbourne Demons AFL club has wasted no time in securing a replacement after cutting ties with former sponsor EnergyWatch, securing a new deal in just over a week.Read more
Theatre company, Bell Shakespeare has announced new partnerships with financial institution PriceWaterhouseCoopers and car brand, Renault and has also renewed its relationship with Deutsche Bank.Read more
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