Celebrity endorsement risky, new study says Friday, 20 Jul 2012 08:27pm A University of Colorado Boulder study has revealed that the negative perceptions of a celebrity are far more likely to transfer to an endorsed brand than positive ones. Read more
ABL swinging with Sam Bat Thursday, 19 Jul 2012 09:13pm Canadian bat manufacturer Sam Bat has signed a two-year contract with the Australian Baseball League to continue as the official bat supplier to the sport. Read more
Eight billion reasons to be involved with the Olympics Thursday, 19 Jul 2012 07:09pm The London Games will break the $8 billion revenue barrier over its four-year cycle, in part due to a 52% rise in the value of the Games' media rights, according to UK sports marketing magazine Sportcal. Read more
Kappa on the move again with Reds deal Wednesday, 18 Jul 2012 08:52pm Global sportswear brand Kappa has filled its A-League apparel supply quota, after signing a two-year deal with Adelaide United. Read more
Western Bulldogs on a digital mission Wednesday, 18 Jul 2012 08:08pm The Western Bulldogs AFL club is leveraging its deal with Mission Foods by partnering with celebrity chef Shane Delia in an online video. Read more
Credit Suisse backs SSO blog Wednesday, 18 Jul 2012 06:30pm Credit Suisse has become the first Sydney Symphony Orchestra partner to support a new social media initiative aimed at giving the SSO supporters an insight into the musician's world. Read more
Sponsor puts the house on Raiders sleeve Tuesday, 17 Jul 2012 09:44pm Federal government agency Defence Housing Australia has signed a two-year agreement with the Canberra Raiders NRL club to sponsor its jersey sleeve next year. Read more
Clean Up never in danger of clean-out Tuesday, 17 Jul 2012 08:54pm Clean Up Australia's two flagship events -Clean Up Australia Day and Great Northern Clean Up – were never endangered by the $200,000 sponsorship shortfall that forced it to downsize. Read more
Symantec may consider major role with Triple Eight Monday, 16 Jul 2012 08:59pm Security software company Symantec, which owns the Norton brand, has not ruled out the possibility of becoming a major sponsor of Triple Eight Race Engineering. Read more
Sponsors reap rewards from Broncos Insider Monday, 16 Jul 2012 07:42pm The Brisbane Broncos NRL club believes the initial screening of free-to-air TV show "Broncos Insider" has boosted its sponsors' exposure after doubling the audience in the same timeslot. Read more
