Make a day of it; festival goers want experiences Wednesday, 27 Jun 2012 02:32pm To really engage fans through music festival sponsorship, sponsors have to offer an unusual opportunity that enhances their experience, says entertainment sector marketing specialist Sean Pickwell. Read more
Commonwealth Bank's social media activation hits a chord with youth market Tuesday, 26 Jun 2012 09:20pm The Commonwealth Bank says on-site activation of its cricket sponsorship as well as a strong social media presence were the key factors in the brand being voted as the most trustworthy bank in the latest Urban Market Research Lifelounge report. Read more
Adelaide United keeps Cooper relationship alive Tuesday, 26 Jun 2012 09:16pm Adelaide United A-League club is desperate to maintain its long-term sponsorship ties with Coopers Brewery, and plans to petition the FFA to allow the brewer to play a sponsorship role at the club's home ground Hindmarsh Stadium, following the FFA's deal with ANPHA. Read more
Isuzu signs with Motorcycle Expo Monday, 25 Jun 2012 09:13pm Big Japanese automotive company Isuzu Utes has signed on as the official vehicle sponsor of the Australian Motorcycle Expo in Melbourne. Read more
Anti-alcohol sponsorship deal opens up a new revenue source for sports Monday, 25 Jun 2012 09:05pm The FFA and Netball will be the major beneficiaries of the Federal Government's strategy to limit alcohol sponsorship of sport. Read more
Cavalry baseball signs keen Canberra sponsor Friday, 22 Jun 2012 09:36pm Canberra-based car dealership Rolfe Motors has signed a $100,000 sponsorship with local baseball team the Canberra Cavalry. Read more
V8s driver renews a range of deals after strong on-track performances Friday, 22 Jun 2012 09:34pm Ford Performance Racing driver Mark Winterbottom has renewed a range of deals after recording strong on-track performances and increasing his public profile with racing fans. Read more
Sponsors looking for commercial partnerships, not philanthropy: AbaF workshop Thursday, 21 Jun 2012 09:40pm Arts companies have to make a clear distinction between sponsorship and philanthropy when developing their programs, and focus on commercial benefits . . . Read more
Baseball signs another deal Wednesday, 20 Jun 2012 10:04pm The Australian Baseball League has signed baseball equipment supplier Franklin as batting glove partner for two years. Read more
Skating Australia grinds out a deal with Nike Wednesday, 20 Jun 2012 09:33pm Nike is now the presenting partner of Skateboarding Australia's Pro/Am Invitational Tour after positive experiences with the Association's amateur events. Read more
