Branded content offers better engagement for sponsors Friday, 11 May 2012 09:21pm Sponsors could benefit from developing some branded media content to go with their major partnerships, says Tim Hodgson from specialist branded content company Ensemble. Read more
Optus surprised by online response Friday, 11 May 2012 09:20pm Optus has been pleasantly surprised by the strong response to its digital sponsorship activity with Football Federation Australia, with MyFootball Club, and Football Family racking up unexpectedly high membership and support. Read more
Study finds old sponsors benefit from new sponsors' spend Thursday, 10 May 2012 10:12pm A study at the Michigan State University has found that consumers often associate an event with a previous sponsor for some time after the rights have changed hands. Read more
London 2012 market similar to Sydney 2000, says ESP Thursday, 10 May 2012 09:18pm Despite the concerns over the European economy, and recession in the UK, Olympic athletes are having no trouble in finding ambassador roles in the lead up to the games says Elite Sports Properties director Rob Woodhouse. Read more
VB campaign not affecting XXXX renegotiation, says QRL Wednesday, 09 May 2012 09:33pm Queensland Rugby League's renewal negotiation with Lion for its XXXX Gold sponsorship hasn't been affected by Foster's VB brand's increased involvement in rugby league, says QRL marketing manager Troy Morton. Read more
New V8 sponsor signs brand ambassador Wednesday, 09 May 2012 09:21pm Employment management consultancy Industrial Recruitment Partners has signed V8 Supercar driver, Karl Reindler as a brand ambassador as part of the company's first foray into sponsorship. Read more
Gallery focusing on digital Tuesday, 08 May 2012 09:29pm The Art Gallery of NSW has developed a range of new sponsorship properties with a focus on digital media as part of its marketing and leadership overhaul in the last twelve months. Read more
Audi to promote new vehicles with Museum of Contemporary Art Tuesday, 08 May 2012 09:28pm Luxury motor vehicle brand, Audi, a long-term sponsor of the Museum of Contemporary Art in Sydney, will use the new MCA ARTBAR to display its range of sports vehicles to gallery attendees. Read more
Sponsorship News App - support Tuesday, 08 May 2012 05:15pm If you are having problems with the Sponsorship News app please call 02 9267 3800. Read more
Blogging competitions boost sponsorship activations Monday, 07 May 2012 10:03pm Origin Energy's blogging competition associated with its Vivid Music Festival sponsorship has broadened the impact of the partnership for very little cost, says Claire McGarry from PR company, Javelin Australia. Read more
