Online activation key to new Collingwood deal
Wine retailer, Get Wines Direct has signed a five-year deal with AFL club Collingwood to become its official wine partner, in a partnership that will be promoted solely online.Read more
More latest news - page 1208
Virgin sponsorship strategy to become leader in sports travel
Virgin Australia will partner with the V8 Supercars as official airline, and says the deal is a further step in its sponsorship strategy to become the leading choice in air travel for sports fans.Read more
Dunlop rolls over Fujitsu to take rights for V8 Supercars Development Series
Consumer electronics company Fujitsu walked away from the naming rights of the V8 Supercars Development Series after a 5% rise in the sponsorship rights fee, opening the way for tyre manufacturer Dunlop to take over the property.Read more
Bailey AFL deal adds new rungs to ladder
Bailey Ladders has renewed its official AFL ladder sponsorship and will extend the deal to include grassroots Australian football through the Victorian Football League (VFL).
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Gold Coast Airport returns to marathon
Gold Coast Airport has renewed its sponsorship of the Gold Coast Marathon for a further three years.Read more
Sponsorship Australia seeks input for industry survey
Industry association, Sponsorship Australasia, and research company, Repucom International, are calling for participants to take part in the latest Sponsorship Outlook study.Read more
Vodka shakeup may herald sponsorship realignment
Leading vodka brand and major sponsor, Russian Standard Vodka, has signed a new distributorship deal with Suntory, which could ultimately result in a wide ranging shakeup of the alcohol sponsorship market.Read more
Shop A Docket to target Tiger’s community
Shopping docket-based advertising company, Shop A Docket, has signed a one-year community-based partnership with the West Tigers NRL club.Read more
Woodside and Fremantle sign four-year extension
Oil and gas exploration company, Woodside, has renewed its current three-year co-major sponsor deal with the AFL's Fremantle Dockers for a further four years, taking the deal through to the end of 2016.Read more
CBA develops integrated campaign to activate cricket sponsorship
The Commonwealth Bank has developed an integrated campaign to activate its sponsorship of Cricket Australia this summer and to celebrate its 25 years of involvement with the sport.Read more
