Platypus floats Gen Z loyalty campaign on live music
Platypus Shoes has launched a new loyalty program in partnership with Connect by Live Nation.
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Bailey Brewing Co can do special celebration beer for Richmond
Smaller brewers are increasingly using custom brews and limited-edition can artwork to activate sports sponsorships.
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Beyond Bank reinvests in professional soccer players’ award
Professional Footballers Australia (PFA) and Beyond Bank have extended their naming rights arrangement covering the PFA Community Medal and support for the Footballers’ Trust.
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QBE flips Swans guernsey logo to children's heart art this weekend
QBE has generously substituted its logo spot on the AFL’s Sydney Swans guernsey for its round 19 match against North Melbourne on Saturday.
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Young Academics, Bulldogs in NAIDOC week activation
Young Academics and the NRL’s Canterbury-Bankstown Bulldogs delivered a NAIDOC Week cultural education program as part of their partnership.
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Collingwood partners LiveLife Alarms to watch over staff safety
The AFL’s Magpies have signed LiveLife Alarms to support its community programs through the Collingwood Football Club Community Foundation.
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Budget leases multi-year naming rights from Perth Football League
Budget Car and Truck Rental has taken naming rights to the Perth Football League’s 2025 finals series and all of its men’s and women’s Aussie rules competitions from 2026.
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Stanley 1913 taps into Sydney FC with hydration bottle deal
Sydney FC has signed Stanley 1913 as a Major Sponsor and hydration partner ahead of the 2025–26 A-Leagues season.
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Adelaide 36ers, TAFE SA boost to fill industry jobs
Basketball’s Adelaide 36ers have partnered TAFE SA to promote vocational education and support community programs in South Australia.
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