NGA sponsorship trending up Friday, 13 Apr 2012 09:43pm The National Gallery of Australia saw sponsorship revenue dip substantially last financial year, but expects to post a stronger result this year on the back of some blockbuster exhibitions, says NGA assistant director Shanthini Naidoo. Read more
Demons move swiftly to replace EnergyWatch Friday, 13 Apr 2012 09:39pm The Melbourne Demons AFL club has wasted no time in securing a replacement after cutting ties with former sponsor EnergyWatch, securing a new deal in just over a week. Read more
Bell Shakespeare lands two new partners; renews third Friday, 13 Apr 2012 09:01pm Theatre company, Bell Shakespeare has announced new partnerships with financial institution PriceWaterhouseCoopers and car brand, Renault and has also renewed its relationship with Deutsche Bank. Read more
NRMA give fans hotline to players Friday, 13 Apr 2012 08:57pm NRMA Insurance has launched a new activation for its sponsorship of the Brisbane Broncos with a concept to be known as the NRMA Insurance Fan Phone. Read more
New sponsorship strategy raises alcohol consumption concerns Thursday, 12 Apr 2012 09:42pm A new sponsorship marketing strategy being used by alcohol brand Wild Turkey has raised opposition from public health academics, who claim it is not consistent with promoting responsible drinking. Read more
Lingerie Football lands first major deal Thursday, 12 Apr 2012 09:41pm Phone dating service Telecafe has made its first foray into sponsorship, as naming rights partner for the Lingerie Football League's All-Star tour of Australia in June. Read more
Sailing sponsors get traction from new America's Cup concept Thursday, 12 Apr 2012 08:28pm Some of the early sponsors of the new concept of America's Cup sailing are reaping unexpected benefits, with more than 250,000 spectators turning up to view the first day of racing in this week's Naples event of the America's Cup World Series. Read more
Sharks get a breath of fresh air Wednesday, 11 Apr 2012 09:47pm The Cronulla Sharks NRL club has signed a unique mid-season major sponsorship deal to fill its vacant front-of-jersey property until the end of the season. Read more
Nissan Navara presents National Tradies Expo Wednesday, 11 Apr 2012 09:21pm Nissan has signed a one-year deal with the National Tradies Expo as presenting partner, and will promote its ute, the Navara. Read more
NRL breaks 200,000 members Wednesday, 11 Apr 2012 09:17pm The National Rugby League has achieved 200,000 members for the first time in its history, with 15% growth this season so far. Read more
