Online betting agency, Betchoice.com will sponsor the yacht, Lahana in this year's Sydney to Hobart Yacht race in a bid to build an association with the high net-worth individualswho follow and are associated with the event.Read more
The two Sydney-based teams and the team from Melbourne in the inaugural T20 Big Bash cricket tournament were unable to secure major sponsors, for the first round of the competition.Read more
Automotive parts retailer Auto One and car cleaning product ArmorAll have renewedtheir sponsorships of the Australian V8 Utes series for 2012.Read more
National Australia Bank wealth management business, MLC has renewed its sponsorship of Tennis Australia and will partner its popular kids' starter program, Hot Shots, for another three years.Read more
High-performance bicycle and accessories brand SCOTT Sports has inked a two-year deal with Cycling Australia to become its official road and time trial bicycle supplier.Read more
The National Basketball League has received applications for an NBL licence for two new clubs that could see the competition expand, with the proposed return of a team in Brisbane and a second team for Melbourne.Read more
Sports nutrition company, Musashi has become a sponsor of the Queensland Reds Super Rugby franchise, signing a two-year, six figure deal to become an official supplier of the club.Read more
Whitegoods brand Whirlpool leveraged its sponsorship of the Melbourne Heart A-league club through a unique outdoor activation involving a football match in a mud-filled inflatable pitch in Melbourne's Southbank precinct.Read more
The Commonwealth Bank has become a platinum partner of the Optus Flix in the Stix Tour for 2011.Read more
Golf Australia has announced its first partnership with Nike Golf as apparel partner for the newly launched MYGolf national junior program.Read more
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