Giants get skins in the game Tuesday, 20 Mar 2012 09:31pm Compression clothing brand Skins has signed a three-year deal with another AFL club, signifying the importance of the sport to the brand. Read more
Caffeine fix for Wildcats Tuesday, 20 Mar 2012 08:58pm The Perth Wildcats NBL franchise has announced its second sponsorship extension for next season, retaining yet another six-figure sponsor. Read more
Jenny Craig picks target demographic with flower show deal Monday, 19 Mar 2012 09:55pm Weight loss business Jenny Craig has signed a three-year deal to sponsor the Melbourne International Flower and Garden Show in a strategy that will give it direct contact with its target demographic. Read more
Sponsors favour WA-base for Hopman Cup Monday, 19 Mar 2012 08:48pm The Hyundai Hopman Cup will remain in Perth, despite the battle for management rights between Tennis West and Tennis Australia, with both bids committed to keeping the event where it is for the next five years. Read more
Australian GP lifts crowds and sponsorship revenue Monday, 19 Mar 2012 08:30pm The Australian Grand Prix is reporting one of its most successful events ever, with the highest attendance since 2005, increased sponsorship revenue and strong merchandise and catering sales according to GP CEO Andrew Westacott and general manager of commercial sales Jeremy Kann. Read more
Maybelline cosmetic push in Australia Friday, 16 Mar 2012 08:40pm Cosmetics brand, Maybelline New York has signed on as official cosmetics supplier of the Mercedez Benz Fashion Week. Read more
Lion remains committed to Queensland sport sponsorship Friday, 16 Mar 2012 08:20pm Lion has confirmed that its XXXX Gold will remain one of Queensland's largest sponsors, despite its recent withdrawal from the V8 Supercars. Read more
Netball SA snares new three-year deal for Thunderbirds Friday, 16 Mar 2012 08:19pm Electricity supplier, Simply Energy has signed a three-year sponsorship deal with the Adelaide Thunderbirds netball team. Read more
Ricoh expands with Hawthorn Thursday, 15 Mar 2012 09:45pm Office equipment manufacturer, Ricoh has extended and expanded its major partnership with the Hawthorn Hawks AFL club for the next three years. Read more
Tekno Motorsport lands one-off Etihad deal Thursday, 15 Mar 2012 08:56pm Etihad Airways will sponsor Tekno Motorsport's #91 car in a one-event partnership at the Melbourne stage of the V8 Supercars to promote the F1 Abu Dhabi Grand Prix, of which Etihad is the naming rights partner. Read more
