Adidas makes second move into A-League
Sporting apparel company, adidas, has announced its second major A-League club deal.Read more
More latest news - page 1242
Naked ‘stays curious’ with Rugby World Cup social media campaign
Pernod Ricard owned wine brand, Brancott Estate has appointed integrated marketing company, Naked Communications to leverage its sponsorship of the 2011 New Zealand Rugby World Cup through social media.Read more
Jeep jumps on NRL opportunity
Jeep Australia will sponsor the Brisbane Bombers NRL bid as its automotive partner with the possibility to become a major partner if the team enters the competition.Read more
Subaru snowed under by future possibilities
Subaru has renewed as the major car sponsor of Perisher in an effort to target snow-goers in preparation for its new fleet launch in 2012. The deal will run until at least 2013.Read more
Follow us on Twitter - @SponsorshipNews
Follow us on Twitter - @SponsorshipNewsRead more
Sponsorship Australasia Awards finalists announced
Finalists for the inaugural Sponsorship Australasia Awards include ActewAGL, Kellogg's, Motor Accidents Commission SA, NAB, NRMA, Optus, Qantas, and Victoria's Transport Accident Commission.Read more
Prevention better than cure with player use of social media
Sponsors should ensure that sporting clubs' player contracts and codes of conduct have provisions dealing with the use of social media, according to Gwendoline Keel, Senior Associate from New Zealand law firm Simpson Grierson.Read more
V8 Supercars appoints marketing agent to assist international expansion
V8 Supercars has appointed UK sports marketing agency, Rush Sports Marketing & Investment, as its international marketing consultant.Read more
Dynamic pricing pays for the Giants
The San Francisco Giants baseball team is one of the first professional sports teams to institute a dynamic ticketing system which sets its price on factors including weather, opponents and players who will be starting.Read more
Protect the team and know your outcomes; get a digital strategy
Digital media and online communities have become a huge part of rights holder's sponsorship programs, however companies must be well prepared if they want to use them effectively, was the major point in a digital publishing panel at the Getting the most out of Digital conference this morning.Read more
