Consumers more likely to buy from Australian Team than global Olympic sponsors Thursday, 28 Jul 2011 09:39pm Consumers are more likely to trial and purchase a product that is clearly associated with the Australian Olympic team rather than just a global Olympic Games sponsor, according to new research by sport and entertainment marketing agency, Octagon. Read more
Grassroots sports to monetise online content through new SportingPulse /YouTube deal Thursday, 28 Jul 2011 09:38pm News Digital Media owned grassroots sporting news and information company, SportingPulse and online video destination YouTube have formed a partnership to try to monetise the online content of the grassroots sporting clubs administered by SportingPulse. Read more
AOC encourages athletes to use social media - with caution Thursday, 28 Jul 2011 09:22pm The Australian Olympic Committee (AOC) will be encouraging athletes to use social media during the 2012 London Olympics but has included additional clauses in its athlete agreements to regulate the use of social media. Read more
Hawks sign key deal with Gujarat NRE Wednesday, 27 Jul 2011 09:21pm Coking coal company Gujarat NRE has signed as the naming rights sponsor of the Wollongong Hawks NBL team. Read more
CBA activates Opera charity online Wednesday, 27 Jul 2011 08:54pm The Commonwealth Bank has used its online banking websites to promote the second year of Opera Classics for Charity an event run by Opera Australia. Read more
FMCG seeks $1 million, five-year not-for-profit deal Wednesday, 27 Jul 2011 08:19pm In an unusual approach in the sponsorship sector, corporate social responsibility marketing consultant, Cavill + Co has called for tenders to find a not-for-profit sponsorship opportunity for one of its major clients, a leading FMCG company. Read more
NIB considering Newcastle whitewash Tuesday, 26 Jul 2011 09:28pm Health insurer NIB is reviewing its sponsorship of the Newcastle Knights NRL club and, in a separate move, is looking at broadening its sponsorship program to include a deal with the Newcastle Jets A-League Club. Read more
Commonwealth Bank renews One Day cricket sponsorship Tuesday, 26 Jul 2011 08:52pm The Commonwealth Bank has renewed its major sponsorship of Cricket Australia and will sponsor the Australian One Day Cricket Team and the One Day Series for another two years. Read more
Tour Down Under hopes to lure Evans to 2012 race Monday, 25 Jul 2011 09:51pm The sponsors of Australia's premier cycling event, the Tour Down Under are hoping to significantly boost the event's profile and sponsorship value by luring 2011 Tour de France winner, Australian Cadel Evans, to take part in next year's race. Read more
America’s Cup protocol to harm sponsorship; Team NZ Monday, 25 Jul 2011 09:30pm Emirates Team NZ yachting team has criticised the America's Cup Event Authority's (ACEA) strategy to centralise all of the event's web traffic, and says the plan will reduce team sponsorship value and their ability to procure new sponsors. Read more
