Superdry first pulls on Melbourne Storm sponsorship
Melbourne Storm has signed a new partnership with global fashion retailer Superdry which becomes the NRL club’s lifestyle apparel partner.
Read moreMore latest news - page 126
Defender shifts up gears to back Wallabies-Lions tour
Rugby Australia has signed Defender as a sponsor of the 2025 British & Irish Lions Tour.
Read more
Richmond take Storm’s commercial lead
Richmond Football Club has appointed Dan Cullinan as its new executive GM of commercial .
Read more
Softball Australia, AG Coombs hit home runs for inclusion
Softball Australia has signed AG Coombs in a three-year deal that will support Indigenous athlete development and female leadership in the sport.
Read more
Elite Supplements explains the multiple attractions of athlete ambassadors
Elite Supplements is narrowing focus on athlete ambassadors.
Read more
Sydney FC patches two more sponsor spots on Wrexham fixture kit
Sydney FC has added commercial deals with Anytime Fitness and More ahead of its upcoming friendly match against Wrexham AFC at Allianz Stadium on 15 July.
Read more
Adelaide Fringe performs new revenue triumph
This year’s Adelaide Fringe generated an estimated $197.7 million into South Australia’s coffers with $144.2 million identified as coming from outside the state.
Read more
Country music scores city growth creating brand openings – study
Australia has become the third largest country music market with new interest led by Gen Z listeners in metropolitan areas according to new research.
Read more
Adelaide 36ers counting on 54 to lead commercial growth
The Adelaide 36ers have appointed 54 to drive commercial marketing as the National Basketball League (NBL) club looks to boost revenue.
Read more