Swans and QBE extend long-running partnership Friday, 29 Apr 2011 05:55pm QBE Insurance will continue as principal partner of the Sydney Swans for another five seasons. Read more
AFL seals $1.25 billion broadcast deal Thursday, 28 Apr 2011 09:43pm AFL matches will be broadcast by the Seven Network, Foxtel and Telstra over the next five years, under the league's new $1.25 billion broadcast rights agreement. Read more
St George Bank moves to leverage Dragons deal Thursday, 28 Apr 2011 09:29pm St George Bank has launched a new sponsorship leveraging program aimed at increasing NRL fans' awareness of its partnership with namesake club, St George Dragons. Read more
Ubisoft sponsors Rock the Schools program Thursday, 28 Apr 2011 09:28pm The Rock the Schools program has proven a perfect platform for computer game company, Ubisoft, to connect with teenage girls, according to Ubisoft PR Manager, Anna Chance. Read more
Victory sponsors join together on community initiative Thursday, 28 Apr 2011 09:28pm Poultry company La Ionica has renewed its sponsorship of A-League club Melbourne Victory for a further three years, and will partner with another club sponsor, KFC, on a new community program. Read more
Ford affinity wins sponsorship for Stone Brothers Wednesday, 27 Apr 2011 08:45pm Data, communication, security and electrical cable manufacturer and direct wholesaler, Direct Cable Supplies (DCS) has become a major sponsor of the Stone Brothers Racing number 47 V8 Supercar. Read more
AFL is just right for Cellarbrations Wednesday, 27 Apr 2011 07:20pm Liquor distribution group Australian Liquor Marketers (ALM) has struck its first AFL sponsorship deal, becoming a premier partner of the Sydney Swans AFL club. Read more
Russian Standard sheds blokey image through Bachelor of the Year Wednesday, 27 Apr 2011 05:49pm Russian Standard Vodka's sponsorship of last week's Cleo Bachelor of the Year Awards was designed to engage the female audience that makes up 50% of Australia's vodka market, according to Beam Global senior brand manager, Andrew Skehan. Read more
Bing Lee focused on driving store traffic Thursday, 21 Apr 2011 09:09pm Retailer Bing Lee has diverted its marketing budget into above-the-line media as it focuses on driving consumers into its stores. Read more
Kings hope strong first season will silence NBL doubters Thursday, 21 Apr 2011 08:54pm Reborn NBL team the Sydney Kings started and finished its first season with match attendance of 9,500, says general manager Bob Turner, and he claims this reinforces the franchise's long term viability. Read more
