Melbourne Victory reboots with new IT partner Monday, 14 Mar 2011 08:24pm A-League club Melbourne Victory has signed ASTA Solutions as its strategic IT partner for the next two years. Read more
Sport sponsorship a neat exchange for Bartercard Monday, 14 Mar 2011 08:23pm Sport sponsorship has proven itself to be the most cost effective brand building option for business trading system provider, Bartercard Australia, according to managing director, Brian Hall. Read more
Stratco launches new V8 Supercars commercial Friday, 11 Mar 2011 06:09pm Home improvement retailer Stratco is continuing its strategy of integrating television advertising with its sponsorships with a new campaign based around its support of the Kelly Racing V8 Supercars team. Read more
Cultural tourism sponsorships pay off for Events Queensland Friday, 11 Mar 2011 06:05pm Events Queensland has backed a major French surrealist art exhibition in the latest in a string of deals aimed at increasing cultural tourism to the state. Read more
Thompsons renews Deans deal in lead up to World Cup Friday, 11 Mar 2011 04:15pm New Zealand based nutritional and herbal supplements company, Thompsons, has renewed its ambassador deal with Wallabies coach Robbie Deans. Read more
Armored Auto Group to promote STP on V8 Supercars safety cars Thursday, 10 Mar 2011 08:53pm Armored AutoGroup, owner of the Armor All brand, has increased its sponsorship of the V8 Supercars series through a new deal with the series' safety car program. Read more
Hyundai sponsors West Tigers Thursday, 10 Mar 2011 08:38pm Hyundai Motor Company Australia's NSW regional office and dealer network has signed on as back of jersey sponsor of NRL club, Wests Tigers. Read more
McGrath Foundation not deterred by anti-greyhound racing lobbyists Thursday, 10 Mar 2011 08:33pm The McGrath Foundation would happily continue its relationship with the sport of greyhound racing despite the pressure the breast cancer charity has come under from animal welfare groups, according to CEO Kylea Tink. Read more
Watpac renews Port Adelaide sponsorship Wednesday, 09 Mar 2011 09:04pm Watpac has renewed its premier partner sponsorship of the Port Adelaide AFL club for a further year and the company says the relationship has helped lift its awareness and generated client contacts in the South Australian market. Read more
Western Force capitalising on move to rectangular stadium Wednesday, 09 Mar 2011 08:16pm The Western Force Super Rugby franchise has received good sponsorship retention and its recent move to a rectangular configures stadium has helped lift membership numbers and corporate hospitality activity, according to the franchise. Read more
