AFL's growth puts category exclusivity out of reach Thursday, 03 Mar 2011 09:47pm The AFL has grown to such an extent over the last few years that complete category protection would now be out of reach for most brands, says general manager of AFL commercial operations, Darren Birch. Read more
Sea Eagles secure Eagles Angels sponsor Thursday, 03 Mar 2011 07:56pm The Manly Sea Eagles NRL club has signed Lavazza Coffee as the naming rights sponsor of its high profile female supporters group, the Eagle Angels. Read more
SCG Trust doubles investment in LED signage to increase options for sponsors Thursday, 03 Mar 2011 07:01pm The Sydney Cricket Ground Trust is set to double its LED signage ahead of next week's NRL season opener between the Sydney Roosters and the South Sydney Rabbitohs. Read more
DealsDirect.com.au targeting fans and corporate supporters with Dragons deal Wednesday, 02 Mar 2011 08:37pm Online retailer, DealsDirect.com.au will target St George Illawarra NRL fans and its corporate supporters through a new sponsorship deal officially launched this week during the club's successful World Club Challenge match against Wigan in the UK. Read more
Queensland Reds sign $650k in new deals Wednesday, 02 Mar 2011 08:35pm The Queensland Reds super rugby franchise has signed around $650k in new sponsorship deals with a range of companies including Indigo Telecom, Lumo Energy, Gatorade and the Accor Hotel Group. Read more
Sydney FC loses major sponsors but closes in on Asia Champs deal Tuesday, 01 Mar 2011 09:55pm Retailer Bing Lee and consumer electronics company, Sony, have ended their co-major sponsorships of the Sydney FC A-league club. Read more
End of the road for North Queensland Fury Tuesday, 01 Mar 2011 09:04pm The North Queensland Fury will no longer play in the A-League after failing to secure enough capital to satisfy the Football Federation Australia (FFA) requirements for next season. Read more
AFL clubs generate most media exposure for sponsors: Repucom Tuesday, 01 Mar 2011 07:27pm The major sponsors of AFL clubs receive on average $3.1 million worth of media exposure, according to the 2010 football benchmark report from media analyst Repucom International. Read more
Centrebet backs in-form St Kilda AFL Monday, 28 Feb 2011 09:48pm Centrebet has entered into what is by far its largest sponsorship, a $1 million single-year deal with the St Kilda AFL club. Read more
TAB Sportsbet becomes Greyhound NSW sponsor Monday, 28 Feb 2011 09:42pm TAB Sportsbet has become a major sponsor of Greyhound Racing NSW and will partner the association's internet-based television program, The Dogs TV. Read more
