Peet Group becomes Perth 2011 partner Monday, 14 Feb 2011 08:32pm Western Australian property developer and funds manager, Peet Group, has become a silver sponsor of the Perth 2011 ISAF Sailing World Championships. Read more
Lee becomes Castrol brand ambassador Monday, 14 Feb 2011 06:27pm Australian fast bowler, Brett Lee, has become a global brand ambassador for Castrol and will spearhead an integrated campaign in the lead up to this month's ICC Cricket World Cup. Read more
Another betting company lifts greyhound racing sponsorship Friday, 11 Feb 2011 09:33pm Betting exchange, Betfair has increased its sponsorship of the NSW Greyhound Breeders, Owners and Trainers Association (NSW GBTOA) by becoming a major partner of Wentworth Park. Read more
Community sponsorship spend up as sport declines: Research Friday, 11 Feb 2011 09:22pm Sport sponsorship declined by 10% last year, while spending on community and grassroots sponsorship increased dramatically, according to new research by Sponsorship Australasia and analyst Repucom International. Read more
Queensland Reds announces official boot supplier Friday, 11 Feb 2011 05:58pm Super Rugby franchise Queensland Reds has announced sportswear brand Le Coq Sportif as its official boot supplier for the 2011 season. Read more
St Kilda to announce new major sponsor Thursday, 10 Feb 2011 09:09pm Corporate bookmaker Centrebet will be formally announced as the front-of-jersey sponsor for AFL club St Kilda tomorrow night. Read more
Broncos to tap Papua New Guinea market through bid team deal Thursday, 10 Feb 2011 09:00pm The Brisbane Broncos is close to securing a major sponsorship from the Papua New Guinean bid to enter a team in the NRL competition. Read more
Plenty of appetite for Big Bash sponsorship: Cricket Australia Thursday, 10 Feb 2011 08:20pm Cricket Australia's revised model for the Twenty20 Big Bash competition will, for the first time, allow teams to sell their own shirt sponsorship properties, and there's no shortage of companies wanting to get on board, claims commercial marketing manager Luke Bould. Read more
Mardi Gras signs Google as major partner and renews six deals Thursday, 10 Feb 2011 04:05pm The Sydney Gay and Lesbian Mardi Gras has signed Google as a major partner. Read more
Foxtel to sponsor new AFL state knockout competition Wednesday, 09 Feb 2011 08:44pm The new AFL state knockout competition has secured pay television company Foxtel as its naming rights sponsor. Read more
