Logitech sponsors Rock the Schools program Monday, 13 Dec 2010 09:21pm In its second major music sponsorship deal in a matter of weeks, computer and audio products company, Logitech Australia, has become the naming rights sponsor of the Rock the Schools program. Read more
Australian pro cycling team loses backer and licence bid Monday, 13 Dec 2010 09:10pm Pegasus Sports, the nascent Australian professional cycling team, has lost its major sponsor at the eleventh hour, and has until next Wednesday to find a backer or lose its chance for a pro tour licence. Read more
Sponsorship Australasia announces Awards program Monday, 13 Dec 2010 07:35pm Industry association, Sponsorship Australasia has announced a range of new Sponsorship Awards designed to recognise successful sponsorship partnerships and leveraging campaigns. Read more
Meriton Apartments back in Tigers' biggest ever deal Friday, 10 Dec 2010 09:31pm Meriton Apartments, the inaugural sponsor of the Wests Tigers in 2000, has returned as the NRL club's major partner for the next two years. Read more
New driver crucial to Stratco's V8s renewal Friday, 10 Dec 2010 08:58pm SA-based home building products company, Stratco, is optimistic that the signing of promising young V8 Supercars driver David Reynolds will bring the company improved television exposure in its second season as major sponsor of the Kelly Racing team. Read more
Early indicators point to NBL's resurgence Friday, 10 Dec 2010 08:55pm National Basketball League clubs are expecting significant financial turnarounds this season with impressive figures in match attendance, TV audience share and web traffic, according to Aaron Flanagan, general manager of sales and marketing. Read more
Nike right to stick with Tiger Woods: Research Thursday, 09 Dec 2010 09:12pm The revelations of Tiger Woods' infidelities had a negative impact on the sale of Nike golf balls, but the company would have lost even more if it had dumped the golfer, according to new research. Read more
Rachel Finch becomes Speedo ambassador Thursday, 09 Dec 2010 09:11pm Swimwear brand Speedo has announced Australia's Miss Universe 2009 representative, Rachael Finch, as the face of its summer 2011 collections. Read more
Elite athletes earning 'less than minimum wage': Report Thursday, 09 Dec 2010 09:06pm Financial rewards offered to elite sportspeople in Australia are lagging behind pay increases in the general community and to rewards offered in overseas sports, a new report has found. Read more
Dragons increase sales by 20%, plans to expand digital initiatives in 2011 Wednesday, 08 Dec 2010 09:04pm The St George Illawarra Dragons NRL club increased corporate revenue by 20% in 2010 according to David Perry, executive manager of partnerships for the club. Read more
