Australian Masters "not just about Tiger Woods" Friday, 03 Dec 2010 07:39pm Australian Masters golf naming rights sponsor, stockbroker JBWere, says it is looking forward to sponsoring next year's tournament with or without an appearance by former world number one Tiger Woods. Read more
Australian Open tennis out of reach for local brands Friday, 03 Dec 2010 02:51pm An "official tyre" category might seem unconventional for a tennis tournament, but it makes perfect sense to Tennis Australia chief marketing officer Steve Ayles. Read more
Cowboys sign apparel deal with ISC Friday, 03 Dec 2010 02:50pm Sport apparel company, ISC has become the apparel supplier of the North Queensland Cowboys NRL club. Read more
Swisse renews Karmichael Hunt sponsorship Friday, 03 Dec 2010 02:50pm Australian vitamin company, Swisse Vitamins has renewed its sponsorship of AFL convert Karmichael Hunt for a further two years. Read more
Victory ramps up search for new sponsor Wednesday, 01 Dec 2010 09:31pm A-League football club Melbourne Victory is banking on the industry contacts of new commercial director, Richard Wilson, to secure a new naming rights sponsor. Read more
Pepsi V8 Supercars plans on ice: reports Wednesday, 01 Dec 2010 09:14pm Pepsi isn't commenting, but its ambitions to enter the V8 Supercars series as a team sponsor are understood to have been put on hold. Read more
Century 21 tees up for The Australian Open Tuesday, 30 Nov 2010 09:42pm Real Estate agency, Century 21 has become the eleventh-hour presenting sponsor of the Australian Open which tees off this Thursday at The Lakes golf course in Sydney. Read more
HBF takes over health fund category with Fremantle Dockers Tuesday, 30 Nov 2010 09:40pm Western Australian health fund, HBF has joined the Fremantle Dockers sponsor roster, with a three-year deal to become the club's official health services provider and diamond sponsor. Read more
Lion Nathan downgrades V8 Supercars sponsorship Friday, 26 Nov 2010 07:11pm Brewery Lion Nathan has downgraded its sponsorship of the V8 Supercars, stepping down from joint platform sponsor to become a premium sponsor of the series. Read more
Not-for-profits confuse corporate sponsors and undersell their benefits Friday, 26 Nov 2010 04:59pm Not-for-profit organisations are underselling their corporate sponsorships and often confuse corporate giving with genuine sponsorship opportunities according to a new survey from US sponsorship research organisations IEG. Read more
